SAN FRANCISCO, November 21, 2022 /PRNewswire/ — Today, heaventhe leading omnichannel platform for performance marketing, was once again named the top social and search engine marketing technology provider for the top 1000 retailers in Digital Commerce 360 Annual Review of the main sellers. Winning for the ninth consecutive year, the award is a testament to the veteran company’s continued value and innovation since its inception in 2006. Skai’s global brand and agency clients manage more than 8 billion dollars annually in retail and other major industrial sectors.
(PRNewsfoto/Skai)
This honor comes in addition to the fact that search and social advertising are the two leading digital advertising channels in terms of global spend due to their strong performance and ROI. And the future is bright for these two channels, which, according to a recent Gartner marketing report— are more stable and less affected by market challenges such as inflation and data depreciation.
And, as marketers continue to evolve toward an omnichannel approach, search and social advertising become even more valuable because of their importance in today’s digital customer journey.
“In addition to continuing to invest in building top-quality performance solutions for search and social marketers, Skai has proven itself with the times. Channel-centric marketing is being prioritized in favor of focused approaches in the customer, and Skai continues to add unique value for retailers through the development of omnichannel capabilities in core channels,” he confirms Gil Sadeh, Skai’s Chief Growth Officer. “This includes multi-channel analytics, holistic performance measurement and optimization, and unique data-driven marketing insights to help our clients drive their strategies.”
The Digital Commerce 360 Ranking of Top Solution Providers provides a roadmap for retailers looking for the e-commerce technologies and services most preferred by the top 1000 merchants. The supplier ranking is based on the number of customers in the 2022 edition of 360’s digital commerce Top 1000. The report ranks the top 10 vendors used by Digital Commerce 360 Top 1000 retailers in 24 categories, with Skai, formerly Kenshoo, leading as the vendor with the most Top 1000 customers in the search engine marketing and network marketing categories social.
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This award comes on the heels of other exciting news from Skai, as the company’s COO, Shirley-Grill Rachman, was named a bronze winner for “Female Executive of the Year” at the Stevie Awards for Women in Business. Skai is committed to expanding diversity in our organization, supporting people at risk and fostering equality in our society as a whole, behind everything Grill-Rachman is a driving force.
To learn more about Skai, visit skai.io.
About Skai
Skai (formerly Kenshoo) is a leading omnichannel marketing platform that uniquely connects data and media for informed decisions, high efficiencies and optimal returns. Its partners include Google, Meta, Amazon Ads, TikTok, Snap, Walmart Connect, Instacart, Roundel, Criteo, CitrusAd, Pinterest, Microsoft, Apple Search Ads and more. For over 15 years, Skai has been trusted by an impressive list of brands including Pepsico, Michaels, Reckitt, Daimler, LG and Vodafone. The company is headquartered out of Tel Aviv, with seven international locations, and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital. visit skai.io for more information.
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