Newswire’s robust media monitoring software gives marketing directors a powerful edge over the competition.
Press release
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November 21, 2022 09:00 EST
SARASOTA, Fla., November 21, 2022 (Newswire.com) –
Chief Marketing Officers (CMOs) are tasked with ensuring all marketing bases are covered and effective strategies are in place to build brand awareness, attract website visitors, improve search engine optimization performance ( SEO), generate leads and increase sales.
With an already full plate, keeping track of mentions, industry news and trending topics, while important, seems almost impossible.
But without this valuable information, CMOs are missing out on critical opportunities to stand out and make a name for themselves in their respective industries.
newsindustry leader in press release distribution and media technology, is giving small and medium-sized businesses the information they need to succeed with their Media monitoring software
“Media Monitoring gives brands an edge over their competition because they are able to track brand mentions, industry trends, news about and from their competition, and relevant keywords,” said Charlie Terenzio, CMO and SVP of Media Communications and Marketing at Newswire. . “This information is worth its weight in gold and helps brands capitalize on trending topics and manage any negative press that can quickly spiral out of control if not handled quickly and appropriately.”
Newswire partners with leading data companies to give its clients access to millions of stories on the web, in print and through broadcast in hundreds of countries.
With its easy-to-use filtering options, Newswire customers keep their fingers on the pulse of the information they want and need to know.
Benefits of leveraging media monitoring software include:
Promotes relevance – Staying ahead of the competition requires being in tune with the market. Track breaking news, gauge author sentiment, and identify industry trends to create relevant, newsworthy content.
It encourages involvement – While it is easier to respond to happy comments and press, handling negative comments properly is even more valuable. Media monitoring alerts brands when their name is mentioned so the company can jump in quickly.
Build relationships – Having a better understanding of the topics covered by relevant media journalists allows brands to craft relevant, targeted and timely media pitches.
“Manually searching for trends, topics, mentions and more is a tedious and time-consuming process,” Terenzio added. “We’ve automated the process to give CMOs and their teams time in their days to focus on other marketing initiatives that move the needle.”
To learn more about how Newswire’s media monitoring software is helping CMOs like you monitor stories and track critical mentions, visit newswire.com.
About Newswire
Newswire is a media technology company that offers its clients the Media Advantage platform consisting of press release distribution, media databases, media monitoring and newsrooms that drive media advantage: greater awareness of brand through media, increased online visibility through increased SEO recognition and more sales inquiries through targeted digital marketing campaigns.
Through its disruptive Media Advantage platform, relentless commitment to customer satisfaction and passion for customer performance, Newswire is automating media and marketing communications for businesses large and small looking to deliver the right message to the right audience in the right time for the right purpose.
To learn more about Newswire and its Media Advantage platform, visit Newswire.com and find out why our customers have named us #1 in customer satisfaction and ease of use four years in a row.
For more information, visit http://www.newswire.com.
Source: Newswire
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