Thanksgiving weekend has become the biggest shopping weekend of the year. While big box stores inundate consumers with flashy promotions, deals and savings leading up to Black Friday and Cyber Monday, Small Business Saturday is something else. Customers still love to save that day, but they also love the unique things that make your business what it is.
If you’re a small business, getting creative with your marketing can help you stand out and thrive this Small Business Saturday. Instead of following what the bigger brands are doing, use our Saturday marketing ideas for small businesses to attract loyal shoppers and new customers this year.
Create a plan. Marketing is an invaluable tool for promoting your business, but it’s crucial to start with a plan. Decide what you want to achieve, how much you’re willing to spend this year, and the outlets that will help you get there. Trying to get more traffic to your store this Small Business Saturday? Your plan will look different from another business trying to increase online sales or build their social media following. Take time to reflect on the weeks leading up to the day. Set goals and start your plan early.
Create or update your website. Before Small Business Saturday, take a critical look at your website. Update your times if they have changed. Re-read your “About” page and product information descriptions to make sure they are accurate. Implementing search engine optimization on your website can also help you get more attention. When customers search for a specific topic, your business will appear higher in the search results if there is a relationship. An updated and optimized website gives you more credibility and can make customers more likely to buy.
Optimize marketing emails. Email is a great tactic for Small Business Saturday and all year round. Add an area to your website where visitors can enter their email addresses to receive the latest updates from your company. This will help you continue to grow your list. Send regular updates before Small Business Saturday with information about what you’ll be offering and when you’ll be open. Add photos of products or services and keep your emails short and sweet for best results.
Take advantage of social networks. Social media is a great place to get free marketing, and putting small amounts of money behind your posts can help you get even more reach. For a minimal price, you can reach exponentially more people with your Small Business Saturday deals or promotions. Whether you’re paying for social media promotions or posting organically, also keep these tips in mind: know your audience, post Small Business Saturday deals early (and reminders as the day approaches), engage with your followers, consider giveaways, add quality visuals or videos to your posts, and write in a friendly, approachable voice.
Prepare your store. Do you have a physical store? Make sure it’s safe and attractive to foot traffic. Clean up debris and trip hazards. Look at the paint, windows, awning, signage and surroundings to see if any of them need fixing. A safe, clean and welcoming business that invites customers is one of the most effective strategies you can have.
Connect to the community. If your business is part of the city center, reach out to neighboring businesses. Together, you can join forces to promote your businesses. Create a tagline, make fun signage, and consider city-wide promotions. Working together to make Small Business Saturday a bigger event will bring even more attention to your area. If your business is entirely online, talk to other small businesses about cross-promoting your respective social pages. Being creative with others can be beneficial for everyone.
These small business Saturday marketing ideas can help you stand out and get more sales this year. Want even more information and peace of mind? Find out how businesses of all types benefit from ours small business insurance. Talk to a local and independent agent about coverage.
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