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In today’s business world, it is rare to find an industry without an Internet presence. With companies like Amazon and Alibaba revolutionizing the way goods are bought and sold online, entrepreneurs now have new avenues to reach a wider market, even across borders. The advent of e-commerce has opened the doors for sellers anywhere in the world to be more competitive on a global scale and connect with customers globally. This also gives consumers access to products they may not have had before.
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E-commerce has grown exponentially in some parts of the world than in others. By 2021, the e-commerce market in Pakistan grew by 45%, contributing 15% to the global growth rate. Experts predict that Pakistan’s e-commerce market will grow by 7% annually between 2021 and 2025, surpassing the global average of 6%. Salman Altaf, the founder of Blue Waterfall, has been at the forefront of this growth and change. His company provides end-to-end solutions for Pakistani businesses to be globally competitive by leveraging technology and strategic partnerships to create efficient online stores for their products or services.
A forward-thinking entrepreneur and technology enthusiast, Salman has always enjoyed challenging the status quo. At school, he found refuge in computers and technical things, which led to a career as an ethical hacker. Salman did not stop there. He began exploring the world of social and digital marketing and combined his expertise in ethical hacking to save the accounts of celebrities around the world. His dedication and spirit of adventure caught the attention of influential people, including Rand Fishkin, CEO of Moz, the world-renowned search engine optimization (SEO) company. The duo worked together on a marketing project, exposing Salman to another side of entrepreneurship that he hadn’t considered.
The insights Salman gained from his experiences with entrepreneurs and celebrities prompted him to explore other avenues of collaboration. Blue Cascade is one of several 7-figure income businesses he started and scaled. His company provides a marketplace for Pakistani entrepreneurs to sell online and teaches them how to use e-commerce tools like social media and SEO to grow their business. The team strives to bring the most viable products in the market, offering the best customer service, which has allowed Blue Cascade to stay in the group of e-commerce giants and scale exponentially.
Innovation and commitment to growth are other factors contributing to Blue Cascade’s rapid growth. The team recently reported that it closed a deal with a German company and acquired the well-known American headphone brand, Phaiser. In early 2022, the company launched a multi-product production unit and explored its full potential. These developments followed the launch of Blue Cascade’s Neon business in Pakistan in 2020 and established itself as a global e-commerce service provider.
“Blue Cascade is looking to expand into as many products as we can manufacture here at our facility to export globally,” shares Salman. “We’re looking to empower not only Blue Cascade members through this, but ultimately we’re going to get massive mass empowerment. We’re looking to connect with other companies to get great deals for every product we produce here.”
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