NEW YORK–(BUSINESS WIRE)–November 16, 2022–
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the web of LinkedIn audiences. These two products allow advertisers to ensure that their campaign impressions are served to inventory that aligns with the safety, suitability and contextual needs of their brand.
DV Authentic Brand Suitability goes beyond the standard categories and keyword blocklist, offering customized protection that helps advertisers avoid unsafe and inappropriate content before bidding. DV Custom Contextual offers advertisers a scalable solution to reach the right audience, at the right time, driving results for brands.
DV’s Semantic Science, a proprietary contextual rating system, powers both DV Authentic Brand Suitability and DV Custom Contextual technology. DV’s Semantic Science team is responsible for developing one of the most comprehensive ontology solutions in the world: identifying over 200,000 language-independent concepts, using over eleven million rules to determine the correct meaning of a word . The result is more accurate content classification and better protection and alignment, enabling stronger campaign performance for brands that use solutions like the LinkedIn Audience Network for their marketing.
“Our work with LinkedIn underscores DV’s continued leadership position in optimizing media quality and performance holistically across the digital media landscape, providing our advertisers with the confidence to invest across channels and environments.” said Steven Woolway, vice president of business development at DoubleVerify. “LinkedIn is a leading platform for B2B digital advertising, and we’re excited to partner to support brand relevance and contextual targeting.”
Today, advertisers can reach and engage with a professional community of more than 875 million members on LinkedIn, helping them drive action relevant to their business. With LinkedIn Audience Network, B2B advertisers can reach millions of targeted professionals who are active in trusted third-party publishers to increase the performance of their advertising goals, achieve better return on advertising investment and scale their message with multiple points of contact
“Through our work with DoubleVerify, we continue to empower our clients to scale their marketing across our publisher network to reach and engage professional audiences,” said Abhishek Shrivastava, vice president of product at LinkedIn. “The evolution of our partnership reinforces our goal of fostering a secure and trusted ecosystem with added controls to help clients drive better value from their campaigns.”
DV Authentic Brand Suitability and DV Custom Contextual are now available to all LinkedIn and DV mutual customers. This release builds on the company’s previous work with LinkedIn to help power its network-wide personalized brand safety floor and invalid traffic (“IVT”) protection that helps ensure advertisers are protected from universally unsafe content and IVT in the LinkedIn Audience Network.
To learn more about DoubleVerify, visit http://www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thus preserving the fair exchange of value between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers use our unbiased data and analytics to drive campaign quality and effectiveness and maximize the return on their digital advertising investments globally. More information at www.doubleverify.com.
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SOURCE: DoubleVerify
Copyright Business Wire 2022.
PUB: 16/11/2022 10:00/DISC: 16/11/2022 10:02
Copyright Business Wire 2022.
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