For musicians, having an easily accessible website is crucial. However, Google has recently tightened its parameters on what can be spam. Here’s how to make sure your website doesn’t get swept under the rug.
for Bobby Owsinski of Music 3.0
Many musicians, artists and songwriters rely on social media for their online presence, but this can be a mistake. Your website is the best place for your fans or potential fans to get information about you because only you control it. You are not at the whim of the latest update of a social platform. That said, you want your site to be found during a Google search, so SEO (Search Engine Optimization) is just as important as the content on your site. This can be affected whenever Google updates its search algorithm or in this case issues a spam update.
According to Googleits latest spam update is what it calls SpamBrain. Their website says: “SpamBrain is our AI-based spam prevention system. From time to time we improve this system to make it better at detecting spam and to help ensure that it catches new types of spam.”
Website spam
But what does this mean for your website?
Google didn’t give many details, but as always SEO companies everywhere are still testing the latest model to find out what has changed. NP Digital tracked 900 million domains to see patterns and this is what he found.
A site with poor quality content is considered spam by Google, so while it will appear in search results, it won’t be anywhere near the first pages. Here’s what Google considers spam:
Thin content – This doesn’t mean pages that don’t have many graphics or a low word count, but content that doesn’t add much value, that is, once you’ve finished reading it, it doesn’t tell you enough about the topic. Above all, Google favors a rich user experience in its search algorithm. A page that has misleading content does not fall into this category.Poor meta tags – This means tags that were created more for search bots than real people. Also, a site that uses the same tags for every page.Keyword stuffing – Hard to believe that people still does this, but they do. This means dozens of keywords are added to try to get attention even if the content doesn’t apply. For example, if you have used taylor swift as a keyword, but there is nothing on the page about Ms. Swift, that’s filler. By the way, the prescribed ratio for keywords is about 1 per 100 words (there are only 2 in this post).
There are more, but these are the easiest to spot and I’m not an SEO expert. Use common sense and create pages to be consumed by humans rather than search bots and you should be fine.
Bobby Owsinski is a producer/engineer, author and coach. He is the author of 24 books on recording, music, music business and social media.
Alana Bon has 15/11/2022 a DIY | Permalink | Comments (0)
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