Since the turn of the century, technology has advanced in incredible ways that allow for growth in all areas, including marketing.
As technology advances, advertising has become more than just advertising images and signs.
Advances like artificial intelligence enable further growth and progress. There’s no telling how far it can go or where it will lead.
Current SEO Media, Inc. talks about the evolution of marketing and where it might go.
HOUSTON, TEXAS, UNITED STATES, November 15, 2022 /EINPresswire.com/ — Current SEO Media, Inc. talks about the history of marketing, how it has evolved and where it might be headed
Since the turn of the century, marketing has grown and developed in ways that businesses could never have dreamed of. From print to radio to television and now to the World Wide Web, marketing has taken many twists and turns. It has a huge history that many professional advertisers study in depth. College courses devote entire curricula to the study of advertising, beginning in the 18th and 19th centuries to what it has become today. With today’s technological advances, it can be hard to see where it will take us next. Has marketing reached its peak or is it just beginning?
Every story has a beginning
Although most who study advertising typically begin during the Industrial Revolution, there is plenty of evidence to show that marketing has been around for hundreds and possibly even thousands of years. Convincing consumers to buy your goods is not a new concept. In fact, the oldest form of advertising is word of mouth, but even so, historians have found advertisements hidden in almost every corner of the world.
Le Chat Noir, which translates to The French Black Cat, is an internationally famous advertising piece designed in France in the 1890s. For those unfamiliar with the ad, it was a colorful poster bright red and yellow with a black cat inviting performers to display their talents. One of the first advertisements for Coca-Cola was a newspaper ad in Atalanta, Georgia in 1886 in John “Doc” Pemberton’s drug store. Some experts even say that Benozzo Gozzoli’s frescoes created in 1450 in the Medici family palace were advertisements persuading a particular way of life. Examples of advertising can be found dating back to some of the oldest civilizations.
Marketing as the world knows it today was created to build awareness, reputation and competition. Many would agree that this type of advertising emerged in the late 18th and early 19th centuries. With the advancement of technology at that time, many people took the opportunity to create large companies. Consumer goods were becoming easier for people to buy. Therefore, companies needed an effective way to get their products and services to people; thus, marketing began to take an important step in American society.
Paid advertisements were often printed in newspapers. People could find announcements of new books being published, upcoming performances, and even “lost and found” sections. These ads were pretty simple, with a short description. Some ads include illustrations.
In the mid-19th century, business competition began to grow. Owners soon realized the importance of advertisements and began to rely on more persuasive language. Soon after, some of the first advertising agencies began to appear. These agencies will offer services like illustrations and copywriting to create polished and professional ads. At the start of World War I, posters were created for propaganda purposes and to increase support for the war effort.
After World War I, the Great Depression took its toll on everyone, including advertising. The few companies that were still going were using advertising to get more persuasive ideas. For example, marketers used people’s need for belonging, their fears, and even sex appeal as a way to attract consumers. The idea that buying products was more of a need than a want played a crucial role in advertising tactics.
The golden age of advertising
Between the 1950s and the 1970s, the advertising industry grew. Advertisements are increasingly appearing in newspapers, billboards and even in the home due to the popularity of television. Some of the most famous and revered advertisers were born, such as David Ogilvy, who worked on campaigns for Volkswagen, and Leo Burnett, who created the Jolly Green Giant.
David Ogilvy was considered the “father of advertising” in the early 1960s. He believed that anything could be sold with the right kind of advertising. He also believed and coined the phrase, “The customer isn’t an idiot; she’s your wife.” Ogilvy emphasized headlines in his ads because he had learned that an audience would look at the headline more often than the body itself. This tactic is still widely used in advertising today. Think about the amount of “clickbait” that is seen. It is a very successful and, in some cases, frustrating tactic.
Ogilvy also emphasized comedy and storytelling in his ads. He knew that the best way to sell to his audience was to try to understand and relate to them. These are all strategies that are still used today and continue to be successful. Anyone looking to improve their advertising skills would do well to study David Ogilvy’s tried and true methods.
Leo Burnett’s advertising was considered revolutionary and somewhat ahead of its time. Like Ogilvy, Burnett’s ideas are still used today, such as the use of bold colors and subliminal imagery. Burnett used more images than text. He would also use more graphic images that were considered taboo at the time. For example, it was considered bad advertising practice to use an image of raw meat in the 1940s. However, Burnett used an image of raw meat on a dominant red background to advertise the American Meat Institute. This was considered radical for the time. The idea was that ads should quickly grab the audience’s attention, a practice that is still used today. Although it took some time for his ideas to resonate with the public, Burnett’s advertising company grew substantially, earning $55 million a year by the mid-1950s.
Television was a relatively new technology during this time, and it was becoming more and more available to the masses. This created a new form of advertising with the use of visual and audio advertisements. This form of advertising not only promoted products and services, but also entertained and informed the public. For example, presidential elections gained a lot of traction for gifts like John F. Kennedy, Richard Nixon, and Lyndon B. Johnson.
The wonderful World Wide Web
Fast forward several decades to the Internet age. The Internet changed everything and began to become a common household amenity in the 1990s. In the early 2000s, the Internet quickly became a necessity. Today, it is almost a basic necessity, especially for businesses. If businesses today don’t have a website, they probably aren’t doing very well, at least not as well as they could. SEO, or Search Engine Optimizationhas become the engine of advertising, and without proper SEO practices, businesses will not reach their full potential.
Businesses can no longer simply have ads in the local newspaper or pay for TV time slots. Businesses need a website that reflects their brand and follows the many protocols applied by search engines. There is more for companies to focus on than just making their products and services better. They should have interesting and thought-provoking information. They must follow strict rules and be up to date with the most relevant information. Brands must also anticipate the questions and problems that their consumers may face and provide solutions.
Since the beginning of digital marketing, advertising companies have quickly taken advantage of the change in marketing methods and technology. Hundreds of advertising companies, such as Actual SEO Media, Inc., offer full-service advertising, including web design, content writing and SEO services. But unlike the big advertising companies of the Gilded Years, digital marketing companies are making it easier for smaller businesses to compete with large corporations. Businesses no longer have to spend tens of thousands of dollars for a major advertising company to create ads. With digital marketing, smaller businesses can reach a much wider audience worldwide for a much cheaper price.
Trying to keep up with the constant evolution of digital marketing can be frustrating for many businesses, especially those that have been around for more than half a century. But this is great news for smaller companies trying to establish themselves in the corporate world. SEO standards help weed out scam companies that hinder legitimate businesses. There are consequences when companies try to cheat their way to the top, something that has never been implemented before. It will be interesting to see where this technology will take business and marketing.
Is AI the future of marketing?
Like anything else, it’s hard to say where the world of advertising is headed. A hundred years ago, or even fifty years ago, no one ever thought that a small business in the middle of the US could ever reach a clear audience on the other side of the world, but it happens. No one ever thought that big business tycoons would compete on the same playing field as smaller local businesses, but thanks to digital marketing, the odds are getting darker. With the advancement of technology, there is no telling where marketing is going. However, there is a lot of talk about artificial intelligence and AI-based content. People have only begun to scratch the surface of AI, but it’s safe to say that digital marketing is far from its peak.
As a leader Houston SEO company, Actual SEO Media, Inc. empowers its clients to maximize their digital marketing potential. By harnessing the power of search engine optimization, the company helps businesses expand their online reach and establish a stronger Internet presence. Current SEO Media, Inc. specializes in content writing and content marketing and continues to stay and evolve with the latest marketing strategies to help businesses of all sizes grow. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
Email us here
Visit us on social networks:
Facebook
Twitter
LinkedIn
Houston Digital Marketing Agency All Exclusive Digital Marketing Agencies Near Me Houston Texas
You just read:
News provided by
November 15, 2022 at 10:45 am
EIN Presswire’s priority is source transparency. We don’t allow opaque clients, and our editors try to be careful to remove fake and misleading content. As a user, if you see something we’ve missed, please let us know. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™, tries to define some of the limits that are reasonable in today’s world. See our editorial guidelines for more information.
[ad_2]
Source link
