[ad_1]
In Universal Analytics (UA), we used to open Behavior Reports > Site Content > Landing Pages.
The UA Landing Pages report showed us acquisition, behavior and conversion metrics organized by the landing page visitors used to enter the site.
You can get more granular by adding segments, secondary dimensions, and advanced filters.
This data is essential to inform content strategy, prioritize on-page optimization, or adjust conversion rate optimization efforts.
In Google Analytics 4 (GA4), a landing page report doesn’t come out of the box, but it’s possible, and if you follow the steps in this article, you’ll only need to do it once.
How to Create a Landing Page Report in GA4
Log in to your GA4 account.
Open Reports and select Traffic Acquisition from the Lifecycle Acquisition drop-down menu.
GA4 screenshot, July 2022
The standard dimension of the traffic acquisition report is the default channel grouping of the session.
A dimension is the descriptive attribute of the data. It makes up the rows of the traffic acquisition table and how the data is organized.
The session’s default channel grouping represents where Google has determined that users of your site came from.
GA4 screenshot, July 2022
If we click the drop-down arrow, we can choose different ways to organize the same information: where the users are coming from.
But, we want to know where they landed (the landing page) on our site.
A pencil icon in the upper right corner of the screen indicates that you can customize the report.
GA4 screenshot, July 2022
Go ahead and click the pencil icon.
Hooray! Now you can customize your GA4 reports to include only what you care about and nothing you don’t.
GA4 screenshot, July 2022
Editing the report won’t change the way the data is collected, so don’t worry about breaking anything.
OK, the standard dimension options for a GA4 traffic acquisition report are based on the source of the traffic. We want to see which page a user entered.
Under Report Data, click Dimensions > Add Dimension and scroll (in alphabetical order) until you see Landing Page.
Click to add the landing page to your top dimensions list.
GA4 screenshot, July 2022
If that’s all you need and want to do here, click Save to add the landing page as an option in the dimensions drop-down menu.
But I hope you read on and learn how to customize a full landing page report and lock it as a standard report in your main navigation.
Customizing a GA4 Landing Report
Customizing a GA4 landing page report can be helpful to reflect what you are most familiar with in Universal Analytics (UA).
Under Dimensions, click the three vertical dots to the right of the landing page dimension and select Set as Default.
GA4 screenshot, July 2022
Save your progress by clicking the blue Apply button in the bottom right corner.
Click “Metrics” to adjust the data displayed in the table columns; it is the same process as editing dimensions.
You can click the X to remove a metric and click Add Metric to choose one from the list of options.
GA4 screenshot, July 2022
Drag and drop the metrics to arrange the order in which the table rows are displayed.
To mimic a UA landing page report, you would choose Sessions, New Users, Engagement Rate, Average. interaction time, event count and conversions.
The dimensions and metrics are now established.
I’m not particularly interested in having a bar chart for this report, so I’ll click the eye icon to the left of the bar chart to hide it.
GA4 screenshot, July 2022
“Summary cards” are displayed on the home page to get a “quick snapshot” of how things are done based on standard reports.
If you want to add a snapshot of your landing pages to your home page, click to create a new card.
Setting up a summary card will be your preference. I like my card preview to show the landing page users and event count in a table format.
GA4 screenshot, July 2022
Save this report as a NEW REPORT.
Saving as a NEW report is important, because we don’t want to save more than our default traffic acquisition report. Instead, we want to create a new report using the traffic acquisition report template.
Great, our landing page report is all set.
To make this report easy to retrieve, we can add it to our main navigation, which is what I’ll show you next.
Add a landing page report to the main navigation
Click on Reports and look at the bottom of the left navigation menu. You will see a folder icon called Library.
GA4 screenshot, July 2022
All report collections are organized in the Library folder, where account administrators can customize the presentation of the reports.
Click Edit Collection under Collection > Lifecycle.
GA4 screenshot, July 2022
Drag your new detailed report from the landing page to Acquisition in the left menu. Click Save > Save Changes as Current Collection.
GA4 screenshot, July 2022
You did it!
You’ve created a landing page report in GA4 that you can easily find under Lifecycle > Traffic Acquisition.
GA4 screenshot, July 2022
GA4 Step by Step Quick Landing Page
Quick Step-by-Step Guide to Creating a Landing Page Report in GA4:
Sign in to your Google Analytics account 4. Open the Lifecycle > Traffic Acquisition Report. Click the pencil icon to customize the report. Select Dimensions > Add Dimension > + Landing Page. Click the three vertical dots to set the landing page as the default. Choose to keep a bar chart, a line chart, or both. Customize the metrics you need. Save > Save as New Report. Name your report: “Landing Page: Traffic Acquisition”. Open the GA4 report library. Edit the lifecycle collection. Drag and drop the landing page report to Traffic Acquisition.
Final thoughts
GA4 reporting has a learning curve, but you don’t have to be in the dark.
The above outline will create a landing page report in GA4 that you are familiar with and can easily access.
Are there other GA4 reports you’d like to learn how to create? Let us know Twitter, LinkedInor Facebook.
More resources:
Featured Image: BrightSpace/Shutterstock
[ad_2]
Source link
