SAN DIEGO, CALIFORNIA, UNITED STATES, November 14, 2022 /EINPresswire.com/ — Local Search Partners announces that it will launch a series of videos and blogs aimed at answering and demystifying Local SEO, digital marketing and local search. The series will be launched through social media and its website at https://www.localsearchpartners.com.
Steven Lockhart, co-founder of Local Search Partners, stated that “the most common questions we get will be answered during this series, such as: How do customers find my website and business on Google and elsewhere?” Mr. Lockhart continued: “Search engine optimization and local SEO are often buzzwords thrown around by marketers, but the benefit of doing SEO isn’t always quantifiable, some things are and some aren’t. For example, generating more backlinks don’t. It won’t necessarily help your website if those links don’t drive traffic. However, the statistics supporting the benefits of doing local SEO right are staggering.”
• 80% of local searches convert
• 46% of Google searches are for local businesses
• “Near me” searches have increased by more than 500% in recent years
• 50% of users visit a store within a day of a local search
• 78% of people search for local businesses more than once a week
• 28% of local searches result in a purchase
• 91% of consumers between 18 and 34 trust companies with positive reviews
• 97% of search engine users search online to find a local business
More statistics from SearchEngineLand.com include:
• Google Business Profile (GBP) listings with 100 or more images receive 1065% more website clicks.
• Google Business Profile (GBP) listings with 100 or more images receive 520% more phone calls.
• 56% of local merchants have not claimed their Google Business Profile listing
“When optimizing for local SEO, many businesses will use their Google Business Profile as an opportunity to drive more local traffic. But, it’s rarely done correctly. There’s always room for improvement,” noted Mr. Lockhart.
Local SEO is a search engine optimization process to optimize your website to rank higher in local search results on Google. All businesses with a physical location or serving an area will potentially get more traffic and customers from local SEO. Almost all small businesses rely on local SEO to attract nearby customers through online searches. To rank well in these types of searches, your website must contain certain information that search engines use to determine your location and relevance. The best place to start with local SEO is to claim and verify your Google My Business listing. This includes things like your business name, address and phone number (known as your NAP), as well as your opening hours, product and service offerings, business category, reviews and more. They are fundamental (must be done first before you can grow a business with proper SEO marketing). You’ll also need plenty of great content that customers can use, as well as a plan to build and improve your reputation. Most small businesses have less than 20 pages on their website, local search partners can generate hundreds of pages for you to dominate search results. Also, maybe 2% of companies have a plan to generate positive reviews.
The series will explain why local SEO is vital for small businesses that want to compete with larger companies for valuable web traffic from potential customers searching online. By leveraging local SEO best practices, we can ensure that potential customers in your area can easily find and choose your business when they’re ready to buy.
About:
Local Search Partners is a national SEO and digital marketing firm with locations in Encinitas, CA and Irvine, CA. We offer businesses of all sizes local SEO services to improve their search engine visibility, attract more leads and convert them into paying customers. Our team of experts has over 25 years of knowledge and experience to help your business grow online.
Encinitas SEO office
Irvine SEO office
Steven Lockhart
Local search partners
8583149450
Email us here
Visit us on social networks:
Facebook
Twitter
LinkedIn
You just read:
News provided by
November 14, 2022, 6:18 p.m
EIN Presswire’s priority is source transparency. We don’t allow opaque clients, and our editors try to be careful to remove fake and misleading content. As a user, if you see something we’ve missed, please let us know. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™, tries to define some of the limits that are reasonable in today’s world. See our editorial guidelines for more information.
[ad_2]
Source link
