Automation and artificial intelligence are poised to fundamentally change digital marketing.
They help you gain a competitive edge in the crowded field of digital marketing. Numerous time-consuming processes can be automated, freeing up your time to focus on the creative components of content marketing. By using artificial intelligence and machine learning, you can get to know your customers better and build lasting relationships with them.
The subject of content marketing is varied, requiring marketers to keep their eye on too many balls at once, from audience research to content ideation, content creation, and search engine optimization.
In this hostile environment, you cannot afford to let your guard down. If not, your competitors will overtake you and take control of your niche.
Most digital marketers use artificial intelligence and machine learning to collect customer data, personalize content, and automate content marketing activities. Automation and optimization of processes, perfect customer service and personalization of content are some of his main areas of interest.
The promise of artificial intelligence is to reduce the guesswork in the content development process. AI accelerates the collection and analysis of customer data. It makes sense of all the structured and unstructured data you collect, giving you insights into the emotional triggers that lead to consumer behavior that leads to relationships and conversion. By automatically generating high-quality articles from statistics and facts, natural language generation systems integrate data analysis with content development.
You should make the necessary investments in tools to produce AI content that meets customers’ demand for personalization. The effective AI marketing solutions below can help you automate your content marketing activities.
AI tool that writes itself: Article Forge
You haven’t heard of Article Forge if the idea of writing great articles with a bot sounds like science fiction. One of the most impressive AI content generation tools available is Article Forge.
Not only does it help you create original and high-quality content, it also automatically adds videos, photos, and titles to your web pages or articles.
Acrolinx: Writing with AI
One of the most trusted AI marketing tools for content production is Acrolinx. It has a number of features that appeal to content marketers. For example, it’s a personalization tool, which means it examines and “understands” the communication patterns of your business. In addition, Acrolinx evaluates the effectiveness of your material.
You can use this tool to produce content that adheres to the brand voice and style of your business. By doing so, you will improve brand recognition and consistency. Plus, you’ll publish your material faster, reduce the cost of content editing, and improve customer satisfaction.
WordLift: SEO Automation
Are tedious manual SEO activities holding you back from producing high-quality, original content? In this sense, WordLift stands out. This WordPress plugin uses natural language processing to automate structured data tagging. For example, it can automate internal linking to make it easier for search engines to find your website content. Plus, it offers media suggestions to help you make your material more relevant.
Cross-channel CX personalization with OneSpot
The foundation of your content marketing strategy is based on personalized user experiences. However, using automation and artificial intelligence to produce personalized and relevant information does not seem feasible.
OneSpot refutes our claims. It analyzes user activity and uses machine learning to deliver relevant content.
OneSpot, for example, allows businesses to offer users personalized content on their websites. Based on their online actions, it automates user journeys and content experiences. It makes it easy to track qualitative metrics like user engagement or content quality.
Writing ML content with GhostWriter.ai
An AI-based software called GhostWriter allows you to quickly and easily produce highly engaging and relevant AI content.
Its Lookalike Profiler collects information from customers and helps create content that is relevant to them.
To help you create user-centric, branded content that appeals to your target audience, the tool also offers a content creator that learns from your writing style, subject matter, and tone of voice.
way forward
The content marketing ecosystem as we know it has been revolutionized by artificial intelligence.
So if you’re worried about AI replacing you at work, we understand. The good news is that NLG and AI are still in their infancy, so they can’t take over anytime soon. NLG and automation will rule the content marketing ecosystem in the future. As a result, there may be net job losses. If you’re the only one doing all of this, you’re doing well, as AI will automate the tedious manual work and free your imagination.
Contributed by Ms. Sana Afreen, CCO & Asst. Director of Program Management, Rizzle
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