Ford Hutman Mediumwhich focuses on customers in the life sciences sector, names Meriel McCaffery vice president, head of corporate communication. McCaffery most recently served as a director at Wachsman. Prior to that, she was Senior Director, Corporate and Strategy at W2O (now Real Chemistry). His experience includes executive positioning, product launches, digital communications integration, influencer identification and engagement, media outreach and branding. “Meriel has had a successful legacy of advising the leaders of today’s most influential and innovative companies throughout her career,” said Rachel Ford Hutman, CEO of Ford Hutman Media.
Solution treean educational publisher and professional development provider, noms Calvin Daniels marketing director Daniels joins the company from global pharmaceutical company UCB, where he served as customer experience marketing leader. He was previously director of consumer marketing at Roche and held various marketing roles at Eli Lilly. At Solution Tree, Daniels will lead and drive the company’s enterprise marketing strategy and develop and implement a corporate strategic marketing plan to address all products, content, partners, distribution channels and customer touchpoints. “Calvin brings a comprehensive understanding and proven performance of highly successful full-spectrum marketing, branding and communications initiatives,” said Ed Ackerman, president of Solution Tree.
Sherlock Communications name Richard Fenning as the Director of Search Engine Optimization. Fenning was most recently SEO manager at the e-commerce group Americanas sa in Rio de Janeiro. Before that, he worked at Mercado Libre in Buenos Aires as an SEO team leader. In his new role, Fenning will lead the growth and expansion of a team of technical search, performance, content and digital PR specialists. Although he will be based primarily in the company’s offices in Brazil, he will collaborate with Sherlock Communications staff in its Latin American operations. “Having Richard on the team will be very beneficial to our clients as we now have the ability to deliver even higher quality and ROI on all of our SEO projects,” said Managing Partner by Sherlock Communications, Patrick O’Neill.
Sauconya running shoe and apparel company, names Kathryn Pratt as marketing director. Pratt comes to the company from LLBean, where she most recently served as director of brand engagement. Prior to joining LLBean, she was Group Vice President of Marketing at Kenneth Cole Productions. At Saucony, Pratt will provide strategic development and execution of the company’s global brand initiatives, including brand positioning, direct-to-consumer, advertising, digital strategies, international growth initiatives and expansion of Originals, its heritage lifestyle business. “Kathryn’s deep experience in global marketing and thought leadership will help us develop and implement strategic initiatives focused on future expansion,” said Saucony Brand Global President Anne Cavassa.
