AUSTIN, Texas – Epicor Software Corp. has added a full suite of website optimization, search engine optimization and online reputation management features, through Optimize Digital Marketing, to its Epicor Service CRM solution for automotive service businesses .
Optimize is a digital services provider for automotive businesses, including nearly 4,000 vehicle service locations in the United States and Canada.
Epicor CRM Service helps vehicle service companies attract and retain customers, win back “drifting” customers, generate more revenue per vehicle and maximize their social media and online presence, the company said.
Optimize now offers store and service chain owners several additional turnkey features, including:
Development and execution of customized digital marketing strategies; Reputation management, including daily monitoring and content generation, for Google, Facebook, Twitter, YouTube, Yelp, Instagram and Nextdoor; Website development, content curation and search engine optimization; and Digital advertising campaigns.
“We’ve found the ideal partner to help stores accelerate profitable growth through world-class digital marketing and CRM tools,” said Tim Hardin, senior vice president and general manager of global automotive, data and extension services Epicurus
Service professionals using Optimize’s new Epicor Service CRM offering can manage a full range of digital marketing and CRM functions through a single login and track the ROI of all related digital activities.
“This partnership was established to help stores build stronger and more profitable customer relationships, as well as give business owners more power to shape the trajectory of their businesses,” said Doug Robison, director of sales and partnerships in Optimize.
“By combining two of the leading solutions in the auto care industry, we can do even more to help our customers focus on what they love most and do better: running successful service businesses .As we promise Optimize users, “We manage your online presence as it can be offline.”
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