Jen Miret joins INOVUES as Director of Marketing and Communication
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INOVUES, the only provider of window and facade modification technology that does not require replacement or disruption, has hired Jen Miret to lead its commercialization.
We need an experienced and dedicated vendor to help us accelerate the transformation of existing buildings into sustainable and energy efficient properties.”
— Anas Al Kassas, founder and CEO/CTO, INOVUES
NEW YORK, NY, UNITED STATES, November 9, 2022 /EINPresswire.com/ — INOVUES, the only supplier of technology that allows the facades of existing buildings to be adapted without removal, replacement or interruption, has hired Jen Miret to lead its marketing and communications efforts. Miret brings with him 15 years of experience in the architectural glass industry, where he was able to generate brand recognition and lead generation through thought leadership.
“Jen’s expertise in brand and content marketing will drive our growth,” said Anas Al Kassas, Founder and CEO/CTO of INOVUES. “Building owners immediately recognize the benefits of our retrofit technology, but many are still unaware of our solution. We need an experienced and dedicated vendor to help us accelerate the transformation of existing buildings into sustainable and efficient properties energetically”.
“I was impressed by the INOVUES team and their no-nonsense approach to sustainability,” said Miret. “The ability to dramatically improve the performance of an existing building on budget and without disrupting the structure and its occupants is powerful. I’m excited about the opportunity to tell the story.”
Miret’s main objective as the new Director of Marketing and Communication is to publicize INOVUES insulating glass modernization technology. It will do this by developing, optimizing and distributing targeted and educational content. He will also help calibrate the company’s go-to-market strategy and establish formal marketing processes, building the foundation for a growing team.
Miret brings almost 20 years of experience in B2B marketing, branding and public relations to INOVUES. Prior to joining the climate technology startup, she was Vice President of Marketing at Bendheim, a leading supplier of specialty architectural glazing systems. In this role, he honed his storytelling skills and was responsible for the company’s branding; new product introductions; digital marketing; Search Engine Optimization; and media relations, including creating technical articles for major construction publications. Miret has also held marketing management positions in two multinational companies: MIS Implant Technologies Inc. and Dantec Dynamics.
A Presidential Scholar at Ramapo College of New Jersey in Mahwah, NJ, Miret graduated with a double major in International Business and Contemporary Arts. He has participated in several Model UN conferences, debating on behalf of the causes of sustainable development. It was during these experiences that Miret developed an appreciation for truly sustainable solutions, with clearly intersecting environmental and economic benefits. His other personal interests include all things design and the visual arts.
Hashtags: #nou_contrata #executive_team #growth #márqueting #façanes
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ABOUT INOVUES:
INOVUES makes existing buildings more energy efficient and sustainable through a range of non-invasive insulating glass retrofit solutions. The company’s patented technologies are designed to integrate the latest innovations in glass; they are quick and easy to install; and do not require any removal, replacement or disruption of normal building operations. INOVUES offers building owners and managers a high ROI and low carbon route to save up to 40% in energy consumption, improve thermal and acoustic comfort and increase the value and sustainability of the building More information about the five-year-old venture-backed company can be found at www.inovues.com.
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November 9, 2022, 12:45 p.m
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