Increasing your organic traffic requires more than on-page search engine optimization (SEO) — the easy stuff you’ve probably already accomplished.
• Very good and complete content writing.
• Development of meta descriptions that include the focus keyword.
• Identify key words and phrases and use them in headings and subheadings.
• Creating intelligent internal links between the pages of your website.
• Image optimization and use of high tags.
But it is not enough. You also need to do off-page SEO
Off-page SEO is an essential part of a successful SEO strategy – it’s the activity that is outside the pages of your website.
People also read…
It’s your total online and offline presence. These are social media sites where you post consistently. Off-page SEO includes branding and public relations. Submission of articles to local publications or industry newsletters.
Looking for guest blogger or speaking opportunities. It includes networking, meeting people and growing your presence.
According to Whitespark’s 2021 Local Search Ranking Factors report, reviews can influence both Google Local Pack and Local Finder rankings and local organic rankings. Podcasts are part of offpage SEO, just like influencer marketing.
You’ve seen the local package a million times
Maybe you didn’t know it was a standalone product in the search space. Let’s say you’re going to be in Athens for a month and you’re looking for cafes with Wi-Fi near your Airbnb. (My local search of the month of May).
You are given a map with three listings, your location and that of three cafes. This is your local package. I found a lovely cafe in my neighborhood that became my home with delicious food and friendly people, thanks to Local Pack!
GBP Rating Factors Guidelines
• Relevance: Complete and detailed business information will help Google better understand your business and match your listing with relevant searches.
• Distance: How far each potential business is from the location terms used in a search. Google prioritizes by location.
• Prominence: Your overall online presence. More positive reviews and ratings will improve your local ranking.
Reviews are another important component of offpage SEO
A Google Business Profile (GBP) review can be one of the first places a user finds your name and brand. An estimated 79% of people said they trust reviews as much as a personal recommendation from friends or family.
Your GBP acts as a mini-site displayed on the right-hand side of the Google search results page, which business owners can manage.
Your customer reviews will produce more keywords and phrases: your company name will appear again and words about your services. It’s always good to delve deeper into Google’s large and robust network.
That’s why I believe in using these Google tools. You can use a large inventory of native apps for almost everything, including keyword research.
But Google owns the search space. Using their tools means you’re in sync with their way of doing things. Take advantage of it.
We can help optimize your website. Contact Top of Mind Marketing. We are writers and content marketing specialists. Contact Janet at 510-292-1843 or jpeischel@top-mindmarketing.com.
Photos: Step inside Napa County’s most expensive home sold in October
1066 Mount George Ave., in Napa
This farmhouse, located at 1066 Mount George Ave. in Napa, was the most expensive home sold in Napa County in October. The price? 4.85 million dollars.
Photo by Jake Bowman
1066 Mount George Ave., in Napa
This farmhouse, located at 1066 Mount George Ave. in Napa, was the most expensive home sold in Napa County in October. The price? 4.85 million dollars.
Photo by Jake Bowman
1066 Mount George Ave., in Napa
This farmhouse, located at 1066 Mount George Ave. in Napa, was the most expensive home sold in Napa County in October. The price? 4.85 million dollars.
Photo by Jake Bowman
1066 Mount George Ave., in Napa
This farmhouse, located at 1066 Mount George Ave. in Napa, was the most expensive home sold in Napa County in October. The price? 4.85 million dollars.
Photo by Jake Bowman
1066 Mount George Ave., in Napa
This farmhouse, located at 1066 Mount George Ave. in Napa, was the most expensive home sold in Napa County in October. The price? 4.85 million dollars.
Photo by Jake Bowman
1066 Mount George Ave., in Napa
This farmhouse, located at 1066 Mount George Ave. in Napa, was the most expensive home sold in Napa County in October. The price? 4.85 million dollars.
Photo by Jake Bowman
1066 Mount George Ave., in Napa
This farmhouse, located at 1066 Mount George Ave. in Napa, was the most expensive home sold in Napa County in October. The price? 4.85 million dollars.
Photo by Jake Bowman
1066 Mount George Ave., in Napa
This farmhouse, located at 1066 Mount George Ave. in Napa, was the most expensive home sold in Napa County in October. The price? 4.85 million dollars.
Photo by Jake Bowman
1066 Mount George Ave., in Napa
This farmhouse, located at 1066 Mount George Ave. in Napa, was the most expensive home sold in Napa County in October. The price? 4.85 million dollars.
Photo by Jake Bowman
Contact Janet at 510-292-1843 or jpeischel@top-mindmarketing.com.
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