SANTA CLARA, Calif.–(BUSINESS WIRE)–Nov. 8, 2022–
Propel software, creator of the first product value management (PVM) platform, today announced the addition of product information management (PIM) to its solution. This powerful enhancement seamlessly delivers accurate and personalized product content to customers across all sales channels. By connecting manufacturing and marketing teams with continuous and trusted product registration, Propel helps capitalize on new product launches sooner and capture new market opportunities faster.
Propel’s unique PIM offering provides a continuous thread that transforms technical data into compelling customer-facing product content, all on a single platform. Propel offers the only PIM solution that enables dynamic collaboration, synchronized workflows and data continuity throughout the product lifecycle.
Unlike stand-alone product lifecycle management (PLM), quality management (QMS), and PIM solutions that address business challenges in isolation, Propel’s PVM enables collaboration across the entire product. Companies looking to shorten product innovation and time-to-market cycles work alongside Propel to build resilient supply chains to ensure product availability and launch products faster.
Propel enables innovative and fast-paced B2B and B2C companies to quickly create compelling experiences with data, attributes and digital assets centralized in the product record. Ensuring consumers receive accurate product information every time, across all channels, Propel helps drive customer engagement and increase customer lifetime value.
“Despite technological improvements in product development, teams continue to miss budgets and time-to-market goals,” said Jim Brown, president of Digital Innovation Research, Tech-Clarity, Inc. “Siloed processes and technology solutions are making it difficult for product and sales teams to collaborate. As a result, sales teams don’t have the product information they need to do their jobs, delaying sales and marketing efforts, forcing serial work processes and increasing time to launch new products. Propel’s strategy is poised to address these gaps and create efficiencies that drive time to market and product profitability.”
“Our customers need the flexibility to make critical product decisions that drive business growth – PVM with product enrichment provides a unique solution to do just that,” said Ray Hein, CEO of Propel. “It’s a clear competitive advantage when product and marketing teams work together through a continuous thread to create engaging products and content simultaneously. Streamlining these processes accelerates time to market and profits—goals that many companies hope to achieve in today’s unpredictable business climate.”
Available to Propel customers this month, the Propel PIM offers:
Aggregated Product Data: Accurately and efficiently load information from source files and adjacent systems, including direct connections to Propel PLM and ecosystem partners. Proper governance and role-based user groups ensure data integrity throughout the enrichment process. Categorized product assortments: Quickly focus on the most relevant information using robust search, attribute filtering, and saved list views. Leverage data inheritance in category hierarchies and variant structures to easily add and edit content across large groups of skus without duplicate entries or errors. Rich product content: Flexible and scalable data model has unlimited configurable attributes to adapt to changing product lines and channel requirements. Create content and connect digital assets to product records within an easy and familiar user interface. Apply a cross-functional workflow and content sheets to streamline releases, updates, and approvals. Product Experiences Enabled in Sales Channels: Export selected categories or records for omnichannel distribution.
To learn more about Propel and PIM, visit propelsoftware.com.
About Propel software
Propel helps product companies grow revenue and increase business value. Our product value management platform connects product and business teams to optimize decision-making, drive process efficiency, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, accelerating time to revenue and profit, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner, Propel is powered by Salesforce and drives product success for high-growth startups, corporate pioneers, and Fortune 500 leaders in the high-tech, medical technology, and consumer goods industries. consumption For more information, visit propelsoftware.com and follow us LinkedIn.
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SOURCE: Propel Software
Copyright Business Wire 2022.
PUB: 08/11/2022 09:03/DISC: 08/11/2022 09:03
Copyright Business Wire 2022.
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