DALLAS–(BUSINESS WIRE)–November 8, 2022–
the imagination ® announced the acquisition of Beacon Advertising, a deal that includes Beacon co-founder Evan Meeks becoming executive director of client partnerships at Imaginuity. Already one of the largest independent marketing service providers in the Southwest, the combined operation will do business under the the imagination Mark.
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Imaginity’s acquisition of Beacon Advertising includes Beacon co-founder Evan Meeks becoming executive director of client partnerships at Imaginuity. (Photo: Business Wire)
Beacon Advertising was founded in 2015 and serves clients in the restaurant, retail and B2B space, creating brands with creative solutions in broadcast, digital, social, print, POP and packaging. Beacon’s team and leadership will further strengthen Imaginity’s business and support of more than 3,300 customer locations across North America.
“This acquisition increases our integrated services offering by adding more marketing talent and multi-location clients to our growing agency,” said Taylor Calise, CEO of Imaginity. “We are particularly excited to welcome Evan and his extensive brand and media agency management experience to our executive team.”
Imaginuity offers integrated marketing services complemented by its proprietary AdScience® customer data platform that collects and analyzes data throughout the customer journey.
“Combining our team with Imaginuity means we can offer our clients broader marketing services throughout their customer journey, from traditional media to online media, to conversion on any device,” added Meeks.
The combined operations will employ approximately 120 team members and report capitalized revenue in 2022 of approximately $200 million. Imaginuity is headquartered in downtown Dallas.
About Imaginuity®
Imaginuity is the integrated agency that is reimagining marketing for the connected age. The agency’s proprietary AdScience® customer data platform collects, manages, analyzes and activates data to drive more efficient conversions throughout the customer journey. Based in Dallas, Imaginuity offers integrated marketing services, including brand experience, advertising, traditional and digital media buying, organic and paid search, social media, web development, UX, AI, data analytics and marketing services from database. More information available at www.imaginuity.com.
View the activated source version businesswire.com:
CONTACT: Ariel Herr for Imaginuity
469.235.2708
KEYWORD: TEXAS UNITED STATES NORTH AMERICA
Key Industry Industry: Automotive Funds Foundation Raising Foundation Other Philanthropies Other Technologies Other Other Construction and Property Residential Building and Real Estate General Commercial Automotive Commercial Building and Real Estate Urban Planning Construction and Property Reit Other Communications landscape. Other Professional Services Publishing Interior Design PR Management/Investor Relations Marketing TECHNOLOGY ADVERTISING ARCHITECTURE COMMUNICATIONS SOCIAL MEDIA CONSULTING SEARCH ENGINE OPTIMIZATION MARKETING CONSTRUCTION SYSTEMS BLOGS PROFESSIONAL SERVICES PHILANTHROPY
SOURCE: Imagination
Copyright Business Wire 2022.
PUB: 08/11/2022 10:00/DISC: 08/11/2022 10:02
Copyright Business Wire 2022.
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