If there’s one statement that rings true for marketers, it’s this “Change is the only constant.”
The marketing landscape can be unpredictable, especially with the challenges and uncertainty of recent years.
Seconds CallRailagency growth surveys, 94% of small businesses were looking for help from a marketing agency after the 2020 shutdowns. And this year’s report reveals 95% of US marketers achieved their revenue goals last year.
So what’s next for small business marketers looking to get ahead in 2023?
Are you equipped with the tools, skills and knowledge to succeed in this ever-evolving landscape?
How should your agency adapt its strategy to adapt to frequent market changes and prepare for the future?
With agency professionals predicting even more changes for the coming year, now is the perfect time to get on the right track.
In The latest CallRail reportAgency Predictions 2023: Marketing is getting more complex and agencies need to adapt, you’ll find all the insights you need to give your marketing strategy the boost it needs.
1. Beat your competition with must-have automated marketing tools
If you want to set your agency apart from the competition, you’ll want to find ways to make your workflow more efficient, and in this case, automation is a must.
artificial intelligence (AI) will be a major player in small business marketing next year, with many top-tier agencies already starting to adopt the technology.
AI is a term that gets thrown around a lot, but what exactly does it mean?
Artificial intelligence is basically an umbrella term that describes a set of unique but related technologies that can simulate human capabilities.
CallRail’s Conversational intelligence is an essential marketing tool that uses AI to automatically analyze calls and provide insight into the words and ideas your customers are using. Agencies can then use this information to adjust their marketing strategies and keywords.
Andrew R. Mimault, founder of Mantic Media Group, shared the following about how automated tools have impacted his business:
“Using the call transcript, we can listen to the calls, find the specific keywords that people are using and even vocabulary that we might not have thought to build, and then add that to our search programs.”
read the full report for more details on how this technology could work for your agency.
2. The evolution of SEO: How to adjust your digital marketing strategy
There was a time when SEO seemed to be about optimizing your site to rank in Google, and that was pretty much the end of it.
Although search engine optimization (SEO) remains an important factor in digital marketing strategy, its nature has certainly changed.
Today, digital marketers are diversifying to include a variety of alternative search engines in your SEO strategy, including Bing. Not to mention, it’s also becoming increasingly common to optimize content specifically for social media platforms.
These changes present a number of new opportunities for small and medium-sized business marketers.
As SEO continues to evolve, you should try to implement the following to create a successful strategy:
Test new search terms. Optimization for different search engines. Creation of different types of content for different channels. Evaluate the results to see which practices work best.
Start expanding your digital marketing campaigns today with these SEOs knowledges.
3. How thought leadership can take your agency to the next level
Every brand wants to be a thought leader. When you’re the one others in your industry turn to for information, you know you’re doing something right!
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