Compelling topics are the fuel that drives content marketing. In December 2022, intriguing content ideas include teaching a skill, end-of-year top 10 lists, the new Avatar movie, Christmas animation and lager beer.
Content marketing is the act of creating, curating, publishing and promoting articles, videos and podcasts to attract, retain or retain customers. Quality content increases search engine optimization, builds email lists and fills the top of the customer acquisition funnel.
Here are five content marketing topics your business could try in December 2022.
1. Teach what you know
In 2013, marketer Jay Baer published his book “Youtility” and explained that being useful, helping an audience succeed or achieve some goal, could be one of the most important tasks of content marketing.
Individual entrepreneurs and small businesses earn significant income from teaching or, to paraphrase Baer, providing utility.
For example, Jay Clouse, who has a website, newsletter and community called Creator Science, posted on Twitter in October 2022 that his business, essentially a teaching platform, was about to generate more than 300,000 dollars during the year.
Teaching is a powerful way to sell products and services.
Focus on teaching things directly related to the products your store sells. An e-commerce business can do this and gain even more engagement, as the subject being taught can lead directly to products sold. Here are a few examples.
2. 2022 Top 10 List
The top 10 list is a classic content marketing device for a few reasons: it’s easy to produce, audiences love the format, and the topic can be about anything.
Websites like Mental Floss and Lifehacker have built successful businesses out of producing random Top 10 lists. There’s no reason why an e-commerce business can’t use a list to drive site traffic.
Here’s a recent example from Mr Porter’s website, where the company’s Journal section has a monthly Best Dressed Men series. The article is a list constructed from editorial photography of celebrities.
Porter shares lists of the month’s best-dressed celebrities.
In each case, Mr. Porter allows the reader to “buy the look.” Articles like this work for both SEO and eCommerce sales.
Find listings that make sense for your store. Here are a few examples.
Auto Accessories Store: “The 10 Most Customizable Cars of 2022” Furniture Store: “10 Decor Trends That Dominated 2022” Golf Equipment Store: “The Best Golf Shots of 2022”
3. Avatar: The way of water
Director James Cameron’s sci-fi sequel, “Avatar: The Way of Water,” will be released on December 16, 2022, some 13 years after the original “Avatar.” This movie, about life on the distant world of Pandora, has earned $2.922 billion, so there are high expectations for the follow-up.
Cameron originally hoped to release the sequel in 2014, but it seemed he was waiting for advances in special effects technology.
The Avatar sequel is likely to be one of the most popular movies of the holiday season. Image: Disney.
The release of the film provides an opportunity for content marketers to discuss and develop related material.
Movie Memorabilia Shop – Check out the first avatar ahead of the new movie’s release and provide a preview of what to expect. Craft Supply Store – Write a collection of crafts related to Avatar and Pandora plushies. Stock Photo Store – Create content about the techniques used in the film or trailer images.
4. Christmas joy
The holidays are the busiest time of year for many e-commerce businesses. It’s a time for special sales, promotions, and often significant traffic increases. Exhausted shoppers are looking for content to help them through the holidays. These can be gift guides or recipes and party planning tips.
Produce content that helps the reader or viewer experience the holidays.
For inspiration, check out the Reader’s Digest article, “10 Christmas Stories That Will Melt Your Heart.” You could even ask your customers to submit stories as a social media contest.
This Reader’s Digest article is made from user-generated content and offers a good measure of Christmas cheer.
5. National Lager Day
December 10, 2022 is National Lager Day in the United States. The party celebrates lager beer, a typically crisp, clean-tasting variety brewed at a lower temperature than ales.
National Lager Day seems like a good time to celebrate. Photo: Jakob Owens.
Lagers have been around since the 1500s, and despite the growing popularity of IPAs, sours and stouts, they remain a staple of the brewing industry.
Shops that sell beer-related products, kitchen supplies or intended items male customers could benefit from Lager content. Here are some ideas.
Cigar Merchant: “15 Beer and Cigar Pairings for National Beer Day” Bookstore: “Learn the Art of Brewing: 10 Reading Recommendations” Home Décor Store: “Classic Beer Signs for the definitive Mancave”
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