Choosing a digital marketing agency or SEO expert for your online business can be quite complicated. Especially when you have little or only surface level knowledge about search engine optimization.
Every online business owner wants to work with the best of the best digital marketing professionals to achieve ROI in minimum time. That’s why you should check the agency or a professional’s experience before signing a one-year contract.
This article will walk you through some of the basics of hiring marketing or SEO professionals to get the most out of that investment. So without further ado, let’s get down to business.
1. Find an expert on a credible platform
First of all, you can’t rely on some random expert to drive organic leads and sales for your business. Hence, it is essential to hire an SEO expert from a credible platform.
To find an individual freelancer, check out Fiverr and Upwork. These two platforms are home to thousands of online marketing and search engine optimization experts, who provide services in various domains of digital marketing.
Check the profile’s reviews and ratings and request a portfolio to confirm its credibility.
Also, you can enter queries like a digital marketing agency in Dubai or digital marketing services to find local businesses and connect with them for further discussion.
2. Consult the Agency’s website
If an individual freelancer or SEO company doesn’t have a profile, don’t work with them. Isn’t it ironic that an online marketing company offers services and doesn’t even have a company website?
And if they have a website, check their user experience, speed and overall appearance. Since they offer SEO services, they should be aware of SEO best practices and have implemented them on their personal website.
An SEO expert’s website should reflect their knowledge, experience and quality of work.
3. Confirm the authenticity of the testimonials posted on the Agency’s website
There are dozens of them seo company in dubai and most of them have customer testimonials. But are they all true and legitimate?
Well, if in doubt, verify the claims by contacting the client on LinkedIn or through any other platform, if the client’s name and details are mentioned.
Someone who has first-hand experience working with the same agency you’re considering will freely share their experience, the pros and cons of working with the same agency, and what results you can expect.
4. Ask questions, get clarity in discovery session
This is probably the most important phase of hiring a digital marketing agency in Dubai or an SEO specialist. To be well prepared for the discovery session, create a list of questions you would ask SEO consultants. Some of the important ones are:
Have you previously promoted a business like mine? How long will it take you to get organic results? Do you just do on-page and off-page or can you handle everything, including technical SEO? What tools do you use for keyword research and technical auditing? What if I’m not satisfied with your results in the first three months?
If you’re hiring a full-service marketing agency, it’s worth asking if they can help you if you want to try your hand at PPC in the future.
5. Analyze the practical cases
Another key section to analyze on the agency’s website is the case study page. See if they have specific SEO case studies to rely on, case studies that reflect their experience.
Each case study has some important obstacles that the agency overcame with the help of a proven professional marketing strategy. In case one of these case studies had the same challenges you are currently facing, the agency in question is well prepared to serve you.
6. Share your goals, annual goals and ROI
And finally, your goal behind hiring a digital marketing expert is to promote your brand and generate organic results. Therefore, you need to set KPIs right away to avoid any misunderstandings in the future.
Share your expectations with the agency you are consulting with and see their reaction. Do they think your goals are achievable? Are they 100% sure they will be able to meet, and preferably exceed, your expectations?
Be very clear about the expected results to give them an idea of what you expect from them.
7. Don’t sign a long contract right away
To avoid any waste of time and money, never sign a one-year contract right away. Ask the company to do their best for the first three months, hit all your organic goals, and then you’ll extend the contract.
This strategy will leave an exit door open for you in case the agency does not meet the targets in the first three months. If things go according to your plan and you see significant improvement, continue working with the same agency.
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