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Want to learn Search Engine Optimization (SEO) but don’t know where to start?
Search remains the number one traffic to content sites, beating social by over 300%. In fact, you don’t need to know all the exact factors and algorithms that Google uses to rank your website. It just needs to cover all the key components of SEO and a few updates to make it work.
Bernard San Juan III, longtime SEO expert and managing partner at Truelogic, highlights the importance of optimizing your website for search engines throughout the digital marketing sales funnel.
“The whole point of website optimization is that you want your users to stay on your website longer, because if they stay there… you have a better chance of converting that audience into a lead and ultimately , turn that prospect into a customer,” he emphasizes. Bernard during Truelogic’s most anticipated SEO Masterclass.
“It helps you get people from awareness experiences with you to discovery experiences with you to preference experiences with you. To get permission to market and sell them, which is what happens when you acquire a lead, you get someone’s permission to sell them, market them to a conversion on your site,” he adds.
San Juan also shares that content is the most powerful ranking factor in SEO. “Content is the single most powerful ranking factor operating under the assumption that Google can crawl your website, and operating under the assumption that Google can remember your website, the primary indicator of whether you are creating an of quality or whether you’re performing a search. motivation,” he says.
Search is always a highly motivated activity, so a good way to look at it is to know that no website is perfect. It’s about creating and managing websites with as few imperfections as possible.
“Don’t obsess over SEO. Don’t obsess over perfection. Don’t stop because you can’t achieve all the metrics we’ve talked about. There is no such thing as a perfectly optimized website. There is only one progressively optimized website,” he says.
In partnership with the BusinessMirror, Truelogic DX Masterclass is an introductory course for those who want to learn the fundamentals of SEO and its practical application in today’s digital world.
In case you missed our Truelogic DX SEO 101 Masterclass, you can watch the replay on our YouTube channel And don’t forget to tune into the podcast version of ours Spotify, Googlei apple accounts
For more information, follow Truelogic on Facebook, LinkedIn and visit https://www.truelogic.com.ph.
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