Google search attorney John Mueller answers whether there is an SEO advantage to choosing one type of content management system (CMS) over another.
This question is covered in the latest installment of the Ask Googlebot series on YouTube.
It is common to hear this WordPress is the best CMS for SEOwhich can lead a person to believe that they are at a disadvantage if they choose anything else.
However, Mueller confirms that there is no difference from one CMS to another when it comes to ranking signals. Read his full response below.
A CMS is not a ranking factor
Google doesn’t care about what happens on the back end of a website. What matters is the end result shown to visitors.
You can send the same signals on Google using WordPress, Wix or any CMS. Mueller states:
“As far as I know, our search systems are not looking for any particular content management system to treat it differently. For us, a CMS is just a way to create web pages. Google’s systems don’t focus on how the page was created. Instead, they focus on the bottom line. Websites built by hand can be just as good as those generated by WordPress, Wix, Squarespace or the like.”
Mueller continues his answer, saying that you can create pages that perform well in search using any of the major content management systems.
It’s not like SEO is a proprietary formula that only a CMS developer has access to.
SEO is not a closely guarded secret either. As Mueller says, what works in research is well documented.
If you understand the basics of SEO, you can achieve good results regardless of your choice of CMS.
Mueller continues:
“As far as I can tell, all mainstream CMS systems can create pages that perform well in search. For the most part, SEO isn’t magic. It’s well-documented and there are plenty of testing tools for all vendors to include elements of SEO if they choose. There are slight differences between the systems, just as all web pages are slightly different. For the average site owner, they all work well for search out of the box, or can be easily tweaked to do- it with some settings or plugins”.
Watch the full video below:
Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, July 2022.
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