Medical practices were one of the most common obstacles as the world moved online. Then came the pandemic. Patients now expect doctors to have an online presence to share information, schedule appointments and interact with patients.
If your practice is lagging behind in the new normal, use these strategies to improve your medical practice’s online presence.
Know when to outsource
Outsourcing is revolutionizing medical practices in all specialties. Outsourcing non-medical tasks to qualified contractors helps practices focus on the patient without sacrificing other areas, such as marketing, billing and scheduling.
Outsourcing of web design and social media management aa health social media agency can help you reach the next generation of patients without sacrificing the integrity or quality of care. Work with a team that understands a physician’s unique needs, including HIPAA laws and the importance of science-backed information.
Create an online resource bank
Search Engine Optimization (SEO) is the art and science of optimizing your website so that search engines will present your information above the competition. Adding long-form content (blogs) to your site can help share relevant keywords that will drive traffic to your site.
Building an online resource bank will contribute to SEO efforts and attract organic traffic. This project will also improve the patient experience by creating a database that they can refer to when they have questions or concerns.
For example, a patient may be concerned about the symptoms they are experiencing. A 2013 survey indicated that at least one third of Americans look for your symptoms and self-diagnosis. Being a trusted resource for your patients will give them the information they want with a call to action to schedule an appropriate medical appointment.
You can also post information about treatment protocols, symptom management, and other relevant information to share electronically with your patient. This approach is an alternative to sharing information orally that they might later forget or give an impression to miss.
Invest in Branding
Never underestimate the power of branding. Many medical professionals feel that branding is unnecessary; if someone needs a doctor, he will call. The problem is, they might not call you.
Toilet paper is a good example of the importance of branding for a necessary product. Everyone needs toilet paper: 2020 taught us this the hard way. However, brands like Charmin, Royale and Cashmere invest millions of dollars every year to market their product.
Because? Because it’s not about needing a product; it’s about which brand (or medical professional) you remember and become loyal to.
Take the time to understand your patient demographics and create a brand that speaks to them. Incorporate these features into your online content to create consistency that resonates with your target audience. This strategy will help expand your reach and strengthen your online presence.
Debunk the myths
Medical professionals have a unique opportunity to debunk online myths and share real, science-backed information. Use these platforms to dispel common myths and become a trusted resource for learning and sharing.
Video marketing has transformed the way doctors connect with patients. Use it to show your human side, share tips, and react to videos that spread misinformation.
Ask for reviews
Online reviews offer two main benefits: SEO and social proof. Having positive reviews online will mark your practice with Google for local searches. These reviews will also show potential patients that your practice is well regarded.
Reach out to patients for feedback and feedback. Consider running a contest to reward them for their time. Create a space where patients can also share negative comments; this information will help you improve the patient experience.
Take a strategic approach to improving your online presence. Set meaningful goals and learn from your patients to determine what they really need. When in doubt, outsource to a specialist agency to handle your online community management and social media programming.
Image by Tima Miroshnichenko from Pexels
The editorial staff of Medical News Bulletin had no role in the preparation of this publication. The views and opinions expressed in this sponsored publication are those of the advertiser and do not reflect those of the Medical News Bulletin. Medical News Bulletin accepts no responsibility for any loss or damage caused by the use of any products or services, nor do we endorse any products, services or links to our sponsored articles.
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