To start, I quickly covered Google’s monthly webmaster report. Google also had a big unconfirmed update around October 28th. Google confirmed a search bug with top stories and search features from October 18 to October 28. I provided an example of a site that was hit by Google’s spam update in October. Links may not be as important a ranking factor in the future, said Google’s John Mueller. Finally, Google added Google Lens to the desktop search box. Google Search has added new ways to find deals on Google Search. Google is now testing site name and favicons in desktop search results. Google Search Docs had some minor updates that you may be interested in. Google said that duplicate content URLs in a sitemap file will not cause ranking problems. Google Search Console verified sites are not crawled faster or longer. Google said sites don’t need 200,000 words to be considered authoritative. Google said it doesn’t write content based on keyword search volume lists. Google Business Profile Manager is redirecting to Google Search. A short study said that the keywords in your local reviews do not affect your local Google ranking. Google business profile photo stats will disappear. Google Ads will remove similar audience segments next year. Google Ads has a new policy update for government documents and official services. Google shows on-time delivery, order accuracy estimates, and more in search ad snippets. Bing Image Search is testing animated ads. Microsoft Advertising has updated its Google Top Performance Import tool. And if you want to help sponsor these vlogs, go to patreon.com/barryschwartz. This was this week’s research news at the Round table of search engines.
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