With AI on the rise, there’s no telling how far the technology can go or what it can do for businesses.
Content writers are able to craft full articles in minutes using an AI program
Current SEO Media, Inc.
Current SEO Media, Inc. looks at the pros and cons of companies using AI in marketing and wonders how far companies will go.
HOUSTON, TEXAS, UNITED STATES, November 8, 2022 /EINPresswire.com/ — There has been a lot of talk recently about AI and how it affects today’s business world, specifically, digital marketing and how companies interact with their customers. Whether people realize it or not, people use artificial intelligence every day, including their GPS, contacting customer service or searching for their next show on Netflix.
Artificial intelligence is everywhere these days and many people are not aware of how integrated it is into everyday life. In addition, employers are using AI to help them with everyday tasks and improve customer service. AI is part of the reason businesses are growing so quickly today, but it’s also the subject of many concerns.
Artificial Intelligence: Terrifyingly intriguing
When people talk about artificial intelligence, it is not the terminator. Not so bad movie from 2001 with Haley Joel Osment (Sorry Haley) either. As much as people imagine what AI would look like today, they are less indestructible metal men and more behind the scenes coding their favorite brands.
Companies around the world have integrated AI into their business. Alexa and Siri are some of the most advanced and incredible forms of AI that most people use on a daily basis. It’s an amazing voice-activated robot that can answer millions of questions in millions of different ways. People can connect their homes to these AIs and control lights, locks, home security systems and many other functions. Honestly, it’s crazy to think about, but that’s only a small fraction of what AI is used for.
Diving down the deep rabbit hole of AI, there are dozens of ways AI is being used without people even realizing it. This can scare the audience or intrigue them.
For one thing, people sometimes don’t even notice when companies advertise to them. AI is used a lot when companies want to find information about their target audience. There are AI chat boxes that look like people talking to you and specific ads that appear.
On the other hand, companies are automating services that make everyone’s life much easier. It’s easier than ever to contact customer service. Customers can get answers about products almost immediately, and companies are more successful by marketing their products to the right people.
AI is a bit of a give and take. The important part is that everyone’s information is on the internet and companies are using it to make money. Participation is people getting that instant gratification with unlimited access to almost anything they want.
So is AI more harmful than helpful? The jury is still out on this decision, however, it is important to look at all aspects of AI in the business world and how companies wield this kind of power.
Businesses are using AI to create a better customer experience
Businesses are using AI to help with much of the brain work. It was mentioned earlier that AI is used to help find the right audience to market to. Finding the right target audience is challenging and can lead to the downfall of a business if not found quickly. The use of AI is changing all this and brands can find their ideal audience faster than ever before.
However, in order for the computer to make a reliable analysis, very precise information must be entered into the computer. The more accurate the information, the more accurate the AI. So companies need to find ways to collect data.
Companies will use an AI program that can collect information from millions. Some companies will collect data through surveys to get input from customers directly and then use AI to analyze the data. Others will use an AI bot to collect data through browser cookies, email tracking, applications and aggregators.
Another way companies use AI is with chatbots. Many people today hate the idea of having to call a stranger. Not only is it inconvenient, but being put on hold for an indefinite period of time can be infuriating, especially if the call is suddenly “dropped” for some reason. So many companies use chat features for those who don’t want to call.
Chatbots are incredibly convenient for many customers, and they don’t feel like they’re being put on hold the way they would if they were on the phone. Chatbots are used to help answer simple questions, direct customers to the right departments, and help them solve problems without ever speaking to another human.
The somewhat disturbing or interesting part of this, depending on one’s perspective, is that the chatbot can completely disguise itself as a human being. People who think they are talking to a live human are actually talking to a fully programmed bot.
Another way companies are using AI is through content creation, and they’re not shy. Back in the day, most people gasped at the idea of writers not writing their own articles. People would fail classes if they were caught handing in something they didn’t write themselves.
Today, however, it is completely normal. Lots of content writers will use some kind of AI to create polished articles in minutes. Depending on the quality of the AI, these articles will read as if they were written by a human.
AI can be amazing and they can accomplish something in minutes that would take the average human days or even months. AI is being trusted more and more, but is this good or bad? Opinions vary from person to person, but as good as something can be, AI is not perfect and can have its drawbacks too.
AI’s dirty little secrets
The biggest fear of AI (apart from world domination) is that it will take over many jobs. Hundreds of tasks that would take hours in a day are being streamlined with AI capabilities.
Companies care about saving time and money. So, if a company can buy an AI program that reduces the time and money required for one or more employees to do the same job, of course companies will invest.
Some business owners will argue that AI is meant to help open more jobs than close them, but that doesn’t stop people from fearing the worst.
Another threat that people see in AI is cyber security. The only way AI generally works in digital marketing is the information that is imputed to it.
AI is nothing more than a computer program. Without information, it will generate nothing. So this information has to come from somewhere. Where does this information come from? Internet.
People are storing more and more personal information on the Internet, which means it’s much easier for anyone to access that information.
Firewalls and malware guards can only go so far. Society has seen multi-billion dollar corporations attacked and personal information stolen to be leaked onto the internet. Even the government can’t completely protect itself and the information it holds from cyber thieves, so who’s to say that the average citizen can protect their identity? The idea that society is becoming more and more dependent on computers and technology scares people.
Where the balance lies
It’s safe to say that with every gain, there is a sacrifice. There is no moving forward without letting something go. Many people may question whether AI is a good or bad thing, but the question to ask is, what are people willing to sacrifice? AI may have its place, but how much are people willing to give up for AI to reach its full potential?
Everything in life needs balance, and technology dependence is no different. It will only be a matter of time before the balance is tipped, but there is no telling what consequences those consequences will have or how far society will fall because of them.
As a leader Houston SEO company, Actual SEO Media, Inc. empowers its clients to maximize their digital marketing potential. By harnessing the power of search engine optimization, the company helps businesses expand their online reach and establish a stronger Internet presence. Current SEO Media, Inc. she balances the use of technology, such as AI content writing, and personal influence in her work to help clients achieve the highest potential for their brand. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
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November 4, 2022, 09:45 GMT
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