Are blogs dead? Many often wonder if the informative and descriptive qualities of blogs are still relevant in a world dominated by short-form content and visual marketing strategies.
However, the unique advantages of blogging should never be underestimated.
How 90% of businesses use blogs for marketing purposes, blogging undoubtedly remains crucial for sustained website traffic and Search Engine Optimization (SEO)product promotion and communication with the customer base.
The benefits of blogging for businesses
Business blogs are a widely used marketing component to gain online visibility, provide information, act as a content repository, and drive potential customers to discover certain products and services.
As a marketing channel like emails, Social mediaand direct mail, business blogs also aim to increase growth.
Now, let’s talk about some advantages of blogging.
1) Blogging drives website traffic
Blogs are created to provide useful information, guides and relevant content on a global scale to a wide customer base. They contain information that product users and potential customers can refer to at any time.
As a result, business blogs can generate 55% more traffic than freelance blogging businesses.
Also, optimizing blog content for specific customer segments from different geographies to demographics invites more traffic to the official website.
Many business and content managers reuse blog content for their social media posts. They can also link to specific blog posts available on their website for social media users. It drives additional traffic and helps establish a brand voice in a competitive market.
2) Impact on lead generation and conversions
A well-optimized blog with unique titles and sub-headings, value-added insights and fresh ideas can persuade potential customers to lean more towards a company’s products and services.
Using business blogs can resulting in 126% more lead growth than non-block brands.
Also, blog posts with search engine indexed pages offer the opportunity to generate more leads every day.
Blogs also include a call to action (CTA) that can lead to marketing collateral such as white papers, case studies, webinars, and other content assets. All of these elements combine to make a formidable marketing enabler for long-term business growth.
3) SEO optimized blogs improve visibility in search results
Blogs can help digital marketing teams’ SEO efforts. When blogs contain the precise information that internet users are looking for, SEO helps.
Adding keywords and topics with considerable search volume, keeping blogs in the 2100-2400 word range, and performing on-site and off-page SEO ensures more visibility for blog posts and makes websites rank higher on the search engine results page (SERP).
4) Commitment and positive customer experience
Blogs are ideal for businesses looking for more engagement in their content and digital marketing touchpoints.
Business blogs can persuade new and existing customers to exchange information. In addition, they provide product and service posts that consumers can share on other platforms. Hence, blogs can enlighten and help customers while positively impacting inbound traffic.
5) Blogs are integral to creating positive customer experiences.
When customers can get authentic information and advice directly from the brand’s website, they can trust the brand more.
In addition, blogs have spaces for reviews, suggestions and other forums to host a conducive space for exchanging information. It helps digital marketers to find out customer feedback and expectations.
6) Improve brand awareness
The success of brands hinges not only on their visibility but also on being able to stand out among competitors.
Authoritative blogs with quality content generally rank higher in the SERP. It helps clients understand the authority and range of specialization of brands.
Therefore, a calibrated blog strategy is essential to increase brand awareness and growth.
7) Alignment with the email marketing funnel
Another benefit of blogs is that it allows digital marketers to get the email addresses of potential customers to persuade them to subscribe to blogs to deliver personalized content and news through emails.
The collected emails could be integrated with the content marketing funnel. It gives companies a direct channel of access to the customer to forward more communication messages and promotional mails related to the brand.
8) Draw inbound backlinks
When businesses display informative, user-friendly, and perennial content, they can draw inbound links from other websites, social media posts, and blogs as more people find blogs useful for their writing purposes.
Since backlinking is an important ranking signal for search engines, blogs can help brands improve their visibility.
In addition to this, digital marketers can use internal linking to create a cohesive content ecosystem on the website that maintains leads and customer curiosity while proselytizing new products and emerging technologies.
9) Creation of demand
Blogs can also be useful for generating demand. For example, they could offer thought leadership content and provide previews of new releases, updates, developments and future roadmaps. It is an effective strategy to nurture a consistent knowledge base and curiosity about the products in the market.
Also, customers can understand the brand’s approach and the impact they are trying to deliver through their solutions.
10) Blogs as a means of promoting products with influencers
Influencers have a significant command to buy their large fan base. Influencer marketing can be integrated into marketing campaigns to produce blog posts related to products and other collateral. These blog posts will create significant brand awareness among a wide audience and could generate more traffic.
11) Lasting results
Blogs are updated to be relevant with a more consistent flow of information and the latest data. These well-oiled blogs rank higher in the SERPs.
These blogs are gateways for consistent traffic flows. Over a considerable period, significant traffic will drive to the website and more conversions will occur.
conclusion
Content marketing and blogging share the same goal of growth. Businesses creating a positive legacy should consider blogs more relevant than ever.
With a sharp focus on insightful blogs, proper SEO techniques, and an omnichannel strategy for distribution, a synergistic digital marketing strategy can reach new heights.
Originally Posted by Infostor.com (c)
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