SAN FRANCISCO–(BUSINESS WIRE)–November 2, 2022–
LiveRamp (NYSE: RAMP) today announced an expanded partnership with Meta, which enables marketers to privately and securely use their own data to target, measure and optimize campaigns to generate greater returns on their marketing investments, all with technology based on LiveRamp people, privacy first identifier, RampID.
LiveRamp’s Authenticated transit solution (ATS) is now available for marketers to connect to Facebook’s Conversion API (CAPI). With RampID, the integration optimizes campaign performance while protecting consumer data, ensuring brands can build marketing programs on a lasting basis using technology designed to support evolving browser and privacy policies.
CAPI is a Meta Business tool that creates a direct connection between advertisers’ marketing data and Meta systems. This helps advertisers use their own marketing data to optimize ad targeting, reduce cost-per-action and more accurately measure campaign results by respecting people’s choices about how their data is used. LiveRamp’s ATS technology builds on these capabilities by creating addressable audiences that can be reached and measured on any channel. The partnership is also enhanced by LiveRamp’s ability to ensure that marketers can avoid sharing consumers’ personally identifiable information (PII) and having to build their own integrations, which require expensive engineering resources and legal reviews and data ethics.
With this fully integrated partnership, sellers will now be able to:
Reach the audiences that matter most: Leverage your own data and make more meaningful connections with consumers, personalizing marketing strategies based on people while complying with privacy. Measure more accurately: Combine offline and online event and conversion data to gain more meaningful insight into campaign and customer effectiveness. behavior to improve marketing strategyOptimize for better performance: Through offline and online insights, make in-flight adjustments that improve audience targeting and drive cost and performance efficiencies. Advertisers with the Meta Pixel who set up CAPI saw a CPA improvement of 13% on averageFuture-proof marketing strategies: Ensure continuity between key marketing tactics, such as audience building, targeting and measurement, on web and mobile in a post-cookie environment.
“Our industry operates in an era where every marketing dollar spent must be accountable, which requires scalable solutions that enable accurate reach and measurement without the errors inherent in third-party cookies or mobile identifiers,” he said. said Travis Clinger, vice president of activations and addressability at LiveRamp. . “Embedding ATS and RampID into Facebook provides a more holistic view of conversion paths to improve campaign ROI. With this durable, privacy-first infrastructure, marketers are set up to succeed in the current and future ecosystem while they get more value from their social platform and digital publishing partnerships.”
Over the past few years, LiveRamp has collaborated with partners on a better way for advertisers to connect and personalize the consumer journey across open web, mobile, CTV and social platforms. Built on a best-of-breed identity and rooted in consumer trust and transparency, ATS continues to scale and expand into new markets. Today, ATS is live in 21 countries worldwide, with more than 450 brands, 1,500 publishers and 135 demand and sales platforms as partners.
Interested brands can contact FBCAPI@liveramp.com To start.
About LiveRamp
LiveRamp is the leading data enablement platform for safe, easy and effective data use. Powered by core identity resolution capabilities and an unmatched network, LiveRamp enables companies and their partners to better connect, control and activate data to transform customer experiences and drive more valuable business outcomes. LiveRamp’s neutral and fully interoperable infrastructure provides an end-to-end address for the world’s leading brands, agencies and publishers. For more information, visit www.LiveRamp.com.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20221102005421/ca/
CONTACT: Christine Travis
KEY WORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: SOFTWARE INTERNET SEARCH ENGINE MARKETING DATA MANAGEMENT TECHNOLOGY SECURITY DIGITAL MARKETING PRIVACY ONLINE MARKETING ADVERTISING COMMUNICATIONS CONTENT MARKETING
SOURCE: LiveRamp
Copyright Business Wire 2022.
PUB: 02/11/2022 08:30/DISC: 02/11/2022 08:32
Copyright Business Wire 2022.
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