FRAMINGHAM, Mass.–(BUSINESS WIRE)–November 1, 2022–
CommCreativea leading digital marketing agency, announced today that it has been named the agency of record for Raymarine’s North America region. Raymarine is a world leader in creating marine electronics that deliver unmatched reliability, giving boaters the freedom to embark on every adventure with confidence. CommCreative is developing and executing brand messaging and go-to-market strategy, including creative, digital, social and mobile advertising.
“Raymarine stands for reliability, trust and doing the right thing, and we looked for the same in our partner agency,” said Stacey Ogden, director of marine and marketing for Raymarine. “We look forward to partnering with CommCreative to continue to grow our brand, tell our stories to American boaters and anglers, and deepen our connection to the community.”
The main goal of this partnership is to build a B2C narrative and tell the story of the Raymarine brand in a human-centered and emotionally compelling way. Using the latest technology to target consumers based on their intent, geolocation and intelligent social media advertising, recently launched an integrated strategy and creative campaign to activate and optimize awareness by focusing on boat owners and the fishing community in the Americas.
“We are honored and excited to be chosen by the Raymarine team to take on this incredible opportunity for the brand as the boating and fishing industry continues to grow and expand,” said Joanna Bittle, Partner at the CommCreative agency. “For the past 80 years, they have been committed to serving as a trusted guide for boaters of all kinds and have helped lead the charge to improve sustainability within the marine industry. We are proud to partner with Raymarine and we look forward to a partnership for years to come.”
To see some of CommCreative’s latest creative work, visit www.commcreative.com/creative.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20221101005027/ca/
CONTACT: Media:
CommCreative
Jayne Keenan, 508-861-2838
Accounts Director
KEYWORD: UNITED STATES OF NORTH AMERICA MASSACHUSETTS
INDUSTRY KEYWORD: TECHNOLOGY PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING MARITIME ADVERTISING COMMUNICATIONS SOCIAL MEDIA TRANSPORTATION SEARCH ENGINE OPTIMIZATION MARKETING SOFTWARE
SOURCE: CommCreative
Copyright Business Wire 2022.
PUB: 01/11/2022 10:00/DISC: 01/11/2022 10:02
Copyright Business Wire 2022.
[ad_2]
Source link
