There is a process that guides you to sell and attract people to your product or service. Each stage must be carefully managed to create final value. This process is known as a sales funnel. This process can be used in many ways. Randall Castillo Ortega, the founder of SME Investor RACO investmentis an expert in business growth and talks about how to make an eCommerce sales funnel.
Each stage of the inbound marketing funnel involves tasks that feed into marketing actions to strengthen business-to-business customer relationships. The web acts as an e-commerce platform and channel to generate the conversion process. The website and all its components must function properly to generate sales. Castillo explains: The funnel is crucial in determining the stage of your customers’ purchase and the messages or strategies you should use to convert them.
Analyzing website traffic is a great way to analyze the buying cycles of your products. Search Engine Optimization (SEO) is a strategy that ensures that people click on your website whenever they search for it. Your business may have different funnel requirements. It may require different actions, such as sales appointments, inquiries or landing pages. You can also use email tracking, phone tracking, store visits and email tracking to track your phone number. This is possible if we understand the Customer Journey of your Buyer Persona.
Weekly sales metrics will provide insight into the company’s progress and direction in achieving its goals. Weekly metrics and documents are a great way to keep your business informed about new opportunities and pipeline tool highlights. This allows the sales team to better target their target. To optimize your business strategies, we recommend having an eCommerce metrics dashboard.
The three stages of the conversion funnel highlight the importance of being found in search engines. You can get people to link to you by adding value to your content. You can also analyze the keywords users use and the pages they visit to determine what content they’re looking for. This will allow you to position yourself better.
You can have as many stages in your funnel as you want. You can split your sales funnel to include e-commerce. The three main stages of a funnel are TOFU, MOFU or BOFU. Top of the Funnel (TOFU) refers to brand awareness. According to Castillo, at this stage, site visitors may have landed on the page for a variety of reasons, including good web design, Google search results, social media exposure, or advertising campaigns.
Content marketing is a great way to attract potential customers at this stage. Retain and contribute to what you want: quality articles, expert opinions and constantly updated content. Social media strategies are essential for user engagement as well as the dissemination of blog content. Webinars, as well as other informative content, can be added to this stage. This is where you’ll find ads, ad servers, and email marketing.
Middle of the Funnel (MOFU) includes actions that build trust in users who have already passed the TOFU stage. This stage requires the user to provide their personal data. This sales funnel cover is for e-commerce.
Trust is crucial because users who share their data with your business demonstrate an affinity. That is why the MOFU phase, and the other phases must have security and navigation to locate products with breadcrumbs. The MOFU phase will be used to retarget and nurture lead campaigns. Special promotions are available for those who have reached this stage of confidence.
The user will also benefit from a better search experience that saves time and helps them move to the next stage. Predictive typing is used to accept misspellings and synonyms. The task of e-commerce is to convince the customer that the service it offers is the best on the market. Leads are the best asset for any salesperson or marketer.
You can buy or not. This is the bottom of the funnel (BOFU). It is now that the truth has been discovered. The final decision will be made by the user, and then they will be your customer. You must demonstrate that you are satisfied with the experience and encourage others to do so. It’s important to include as much information as you can on the purchase screen. Users don’t want to be surprised with unexpected charges. It is important to clearly state the costs of shipping, returns and any discounts.
Castillo adds: At this stage, it’s important to remember that it costs more than just keeping existing customers. Abandoned cart recovery strategies are highly recommended, such as email reminders or remarketing, special discounts, and emails that remind customers.
About RACO Investment
RACO Investment is a financial investment company serving small and medium-sized businesses in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial advisor who has his roots in the import and export industry in Latin America. The company has helped numerous startups find the financial support they needed to get off the ground. It has also provided bridging loans to help those looking to restructure or improve their operations.
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