Company Names Recipients of Synchrony Pillars 2022 Project Grants to Enhance Digital Transformation
STAMFORD, Conn., November 1, 2022 /PRNewswire/ — Sincronia, (NYSE: SYF), a consumer financial services company, today announced 21 Synchrony Pillars project grant winners (#Pillars). Launched in 2016, Synchrony’s Small Business Grants Program has honored entrepreneurial retail owners and health and wellness providers who have risen above in times of change. This year, the company will help small businesses tackle digital transformation through a total of $210,000 in grant awards. Each beneficiary of the grant receives $10,000 and expert consulting services from Synchrony to extend the digital transformation of your business.
“Supporting small businesses is central to Synchrony’s commitment to helping partners grow.”
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Trisha Larsen, owner of Pedego Electric Bikes Stony Brook, a small business that sells electric bikes in East Setauket, New York, recently won a $10,000 Synchrony Pillars grant for the organization’s digital transformation.
Small businesses today face multi-layered challenges, including supply chain chaos, inflation, talent wars and the continued impacts of the pandemic. This year, Synchrony’s Pillars Project is increasing its focus on digital transformation for small businesses facing these challenges.
A recent survey1 found that small businesses leading digital transformation saw eight times the revenue growth of small businesses in the early stages of their digital efforts. Project Pillars grants will help winning small businesses and healthcare providers advance their digital competitiveness through transformational projects, including:
Increasing its digital capabilities by improving website and mobile experiences, search engine optimization, digital marketing and social media content; Upgrading technology, including mobile devices, cybersecurity software, enterprise applications, and wireless connections; and Foster brand awareness and improve marketing.
Michael BoppSynchrony’s EVP and Chief Growth Officer, congratulated the winners saying, “Supporting small businesses is central to Synchrony’s commitment to helping partners grow. With these funds and our experts donating time and talent, small companies will have the opportunity to accelerate their growth and digitization. transformation.”
Synchrony chose this year’s scholarship winners from more than 500 applicants. Synchrony celebrates the following small business leaders who are shaping their local community and strengthening their economy.
The Pillars Project Grant program was open to current and potential partners of Synchrony and CareCredit, a Synchrony solution, with 30 or fewer employees. This year’s application focused on both vision and business transformation: how the business adopted digital tools and processes to adapt to changing needs. The small business winners represent a wide range of industries, including retail (e.g., automotive, bicycles, furniture, flooring, HVAC, jewelry, motorsports, and sewing) and health and wellness (e.g., audiology, chiropractic, dentistry, massage therapy and doctors).
The Synchrony Pillars Project Grant program is one of the many ways Synchrony helps small businesses move forward. Synchrony also offers many innovative, turnkey business tools that enable nearly one million small businesses to manage, market and grow their businesses, including:
Financing programs that include a simple application process, strong approval rates and loyalty programs. Digital tools for retailers i health and well-being providers that Synchrony designed with the needs of small businesses in mind.
Diversity Toolkit to provide small businesses with real-world knowledge and experience to incorporate various best practices into their business.
Sync connection to help small businesses learn from Synchrony experts and successful peers through webinars, special events, one-on-one consulting opportunities, marketing and operational leadership expertise.
Business School podcast series featuring small businesses across the country that have faced unexpected challenges and how they have adapted to survive and thrive. Advertising technology to create personalized consumer finance advertising and personalized point-of-purchase signage to attract new customers. Learning center to educate retailers and healthcare providers with a learning course that includes how to increase sales through financing, innovation and technology, and how to explain deferred interest to customers.
By the end of 2022, Synchrony will have awarded Project Pillars grants to more than 80 small businesses and suppliers worldwide. the united states chosen from over 4,500 applications, with nearly 100 of Synchrony’s top experts providing pro bono services and grants valued at more than $850,000. For more information on the Synchrony Pillars Project grant program, visit https://www.synchronybusiness.com/pillars/index.html.
About Synchrony
Synchrony (NYSE: SYF) is a leading consumer financial services company offering one of the most comprehensive digital product suites in the industry. Our experience, expertise and scale span a broad spectrum of industries including digital, health and wellness, retail, telecom, home, automotive, outdoor, pet and more. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare providers, whom we refer to as our “Partners”. We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless omnichannel experiences. We offer the right financing products to the right customers in their channel of choice. For more information, visit www.synchrony.com and Twitter: @Synchrony.
[1] IDC Small Business Digital Transformation Survey
Contact:
Lauren Devilbites
synchronicity
[email protected]
240-814-5825
SOURCE Synchrony
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