Chula’s alumni team, in cooperation with the CU Innovation Hub, has come up with the idea of ”Kollective,” a new start-up that offers the tools and services for large-scale influencer marketing. With analysis using big data, the best influencers are chosen to increase sales volumes in your business.
At a time when everyone is looking for the information they need on the Internet, the details of a product or service created by your brand may not be fully responsive to the consumer, who today tends to read reviews from real users. That’s why the influencer or Key opinion leader (KOL) has become a key factor that makes it easier for customers to make a purchase decision for certain products or services.
For this reason, many product brands have turned to influencer marketing creating quite a stir “Jay” Warapol Lowattanamart from the Faculty of Engineering and his team they have perceived the opportunity of this trend. With the support of CU Innovation Centertogether with the team’s strengths and technological know-how, “Collective”, a start-up worth 100 million baht has been created.
Jay Warapol Lowattanamart of the Faculty of Engineering
“With all brands eager to turn to influencer marketing, the question arises as to whether or not this type of marketing is still effective. Many brands have used influencers only to find that it doesn’t work and don’t know what to do next. Many are not able to track the results generated by each influencer and cannot see if they have stimulated sales volumes,” said “Jay” Warapol, who led to the idea of Kollective – Influencer Marketing optimizer, or an assistant that can help with marketing to specific target groups with the use of this technology and big data, as well as the ability to systematically track results.
What is influencer marketing?
Prior to this, most marketers used offline marketing communications such as television advertising, billboards, or point-of-sale marketing. This changed when people moved to online media and especially during the COVID-19 pandemic. The types of marketing we now see online are, for example, on social media platforms or through the use of SEO (Search Engine Optimization) which makes it easier to track results while allowing targeted ads to be selected for each group. of consumers Whether offline or online, they all relate to a brand’s direct communication method.
“Seeing a brand advertised frequently can bore people. They also tend not to believe the message being conveyed, as it appears to be more of a one-way, non-committal communication like that seen in online advertising . That’s how influencer marketing came about.”
Using influencers to review products
According to Warapol, influencer marketing is a form of indirect communication where a brand aims to get consumers to communicate with each other about the products and services they have tried to increase engagement through word of mouth. This can successfully increase brand presence on social media.
Why do brands use “influencers”?
Warapol described the strengths of influencer marketing as follows:
1. Customers are more attuned to brand listening
One-way brand communication is often less effective. Having a brand influencer convey the message is like getting consumers to communicate their satisfaction with the product to each other and creating a word-of-mouth effect that appears to be a more honest and intimate approach. When there is trust in the influencer, customers tend to be more receptive to the message.
2. Enhance the image of the brand
Apart from reviewing the product, influencers are also seen as the representatives of a brand. Therefore, the choice of influencer should reflect how the brand wants to be seen by its customers.
3. Create an online presence for the brand
Today, customers search for product reviews on Google, YouTube or Pantip. If they don’t find the brand there, it looks like it doesn’t have a presence.
“At a time when consumers have so many choices available, a brand that is invisible makes it practically ‘not even a choice,'” Warapol reiterated.
“Collective” and 3 amazing services!
However, influencer marketing isn’t just about hiring someone to review your products and services. To use your influencers efficiently, there needs to be proper strategies in place to track the results.
“That’s our goal in introducing Kollective as an influencer marketing optimizer or influencer-assisted marketing technology that uses big data to ensure brands can close sales at the highest rate.” Warapol also revealed what he sees as Kollective’s strengths:
A team of influencer marketing experts with experience working on national influencer campaigns. Technology to select the right influencer and systematic monitoring of results. A network of over 30,000 influencers across Thailand.
Kollective’s services are presented in 3 modalities according to the particular needs of each brand.
color is a service that aims to make a brand more colorful through engaging content and communication that effectively corresponds to each target group, from marketing research to target insight that helps determine the needs of each of these groups.
Kolify is a platform service that enables brands to find the right influencers to ensure the best results with detailed information, advanced assessments and individual follow-ups. It also helps facilitate the organization of campaigns through the platform.
trade is a service that helps in the search of influencers for products with a special emphasis on sales. Kommerce can provide another sales avenue and increase sales volumes through its nationwide network of influencers.
“We are on our way to revolutionize marketing tactics by introducing the use of influencers that emphasizes increasing sales volume and targeted communication to our target groups,” concluded Warapol.
How the CU Innovation Hub can help startups
Kollective’s rapid growth has been supported by Chulalongkorn University’s CU Innovation Hub.
“We have been with the CU Innovation Hub from the beginning. They have provided us with the ideas and advice we need, as well as the office space that has allowed us to test the market in a very short time.”
There is no denying that connections are crucial when doing business. This is especially the case when it comes to start-ups that require those willing to invest in the business. CU Innovation Hub brings together all the connections we need, whether it’s people with deep experience in startups or sources of investment funds from both the public and private sectors.
Warapol ended by telling us that “With the necessary connections and funding, our company was able to expand the business in a very short time.”
For those interested in communication and branding with Kollective, details can be found at https://kollective.one/.
[ad_2]
Source link
