Knowing which elements and ingredients to mix will help bands create the perfect mix and give their audience something truly unique.
Google is more than a conglomerate of bots and algorithms. They hire experts to add a human element to provide the audience with the best content.
Brands should allow their content to stand out from others by bringing their own passions, experience and personality.
Current SEO Media, Inc. talk about eating right with Google. Save room for dessert!
HOUSTON, TEXAS, UNITED STATES, November 1, 2022 /EINPresswire.com/ — Now that most of the world is connected to the Internet, the need for expert, accurate and reliable information is more crucial than ever due to widespread misinformation. Before the Internet, people went to libraries to get information. Books were considered some of the most reliable sources of information simply because it was thought that someone needed credibility to publish a book. Now, anyone with access to an internet connection and a keyboard can post information regardless of how credible it is.
So Google created a system to help weed out the good information from the bad. This system not only helps the readers but can help the experts in this field. This system is known as Google EAT, or Expertise, Authority, and Trustworthiness.
The expertise, authority and reliability of Google’s EAT
The idea behind this concept is quite simple; Articles from reliable sources with accurate information rank higher on Google search engine pages. For example, when reading about the symptoms of a particular disease, the most reliable sources will be doctors. But the EAT concept goes further.
A doctor specializing in leukemia will have more reliable information than a general practitioner. Both doctors have authority in medicine and are considered good sources. Except, the doctor who specializes in leukemia will have more accurate information about his particular field. The more authority someone has on a particular topic, the better EAT they will have.
The EAT principle can be applied to almost any content that aims to help or educate the public about a particular topic. Take for example the information on how to increase a website’s views and SEO. There is a wealth of information written about website optimization and how to increase one’s SEO scores. Although, not everyone can be considered an expert with reliable information.
Just like the doctor example given above, there will be sources that have specialized knowledge in a particular subject. For example, a company like Actual SEO Media, Inc. will have a better EAT than a Youtube influencer trying to tell their audience what they did to boost their Youtube channel. Both sources will have some actionable information, but Actual SEO Media, Inc. you will have more knowledge and validity in the field of SEO.
It’s important to note that not every brand or website should focus on EAT, as there are topics that won’t really apply to them. For example, someone with an art business won’t worry about EAT the way someone who focuses on vehicle maintenance or pet care would.
Google EAT boosts YMYL content
In this sense, the EAT principle is more based on the YMYL content, or Your Money Your Life. YMYL content refers simply to the impact it may have on a reader’s physical, mental, emotional and/or financial well-being. These areas of a person’s life are crucial. Naturally, the information must be from a reliable source, otherwise the content can have drastic consequences on thousands, possibly millions, of people.
However, this system is not perfect, just like everything else in the world. Therefore, it is imperative that readers dig a little deeper into whether the source of the information is credible.
HOW TO EAT
There has been a lot of confusion about what Google is doing to implement the EAT system. Contrary to popular belief, there is no real algorithm for the EAT system. There are many small algorithms that work together to help spot good content, but that’s not all Google uses. Google has thousands of analyzers and raters that provide feedback based on the EAT concept. There are three factors that Google requires its reviewers to consider:
The credibility of the website
The quality of the website as a whole
Who are the authors and creators of the website content
There is no direct way to measure this type of information, so it can cause some confusion as to whether or not EAT actually matters in a website’s ability to rank well. The short answer is yes, but as mentioned above, it affects YMYL content much more than hobby sites, gossip sites, and other content that deals with similar topics.
Who should EAT?
Google has been around for years to help stop the spread of misinformation. The EAT system helps to redirect the audience’s attention to more reliable content. This system can also be a bit of a spectrum. Businesses looking for any possible way to increase their SEO ranking should consider whether or not EAT is something they should focus on.
As we discussed above, not all companies need to focus on this concept. They can try, but it may end up being a waste of time for them. Companies that want to focus on EAT are companies that can have a big impact on someone’s life and overall well-being.
For example, articles focused on physical health and vehicle maintenance should focus on EAT. However, health articles will need to focus more on EAT than vehicle mechanics, as the former may have a greater impact on the public.
When companies are deciding whether EAT is something they should focus on, they should ask themselves what impact they have on the health, finances or overall quality of life of the audience. The more a company or site focuses on one or more of these factors, the more it will need to focus on EAT
How to EAT better
As stated above, there is no definitive score to focus on on how to improve EAT. Most of it is simply making sure the website has reliable source material. This can relax content creators or stress them out.
One of the best ways to help increase a website’s EAT is through reputable sources. Sources should be clearly stated, and there should even be good links back to those sources. This way, when a reader wants to check the validity of a source, they can easily find where the author got the information.
It also helps if the author is a reputable source. The example of the leukemia doctor discussed above is a good way to demonstrate that the author is indeed a reliable source. Therefore, experts who create their own content instead of going through one content writer you might want to consider posting their credentials along with each article.
Another example would be providing unique information. With so much information available, it can be extremely difficult to find 100% authentic material. However, the more unique the content, the better the information will be received. Authors should focus on the overall goal of a business and connect with the audience to help create authentic and original content. Bringing the author’s personal passions and inspiration into the content can help make the content more relatable to the target audience.
Finally, companies should make it a regular practice to review old content and update it whenever possible. The great thing about the internet is that it’s not permanent. Content can be changed and altered constantly. For companies in constantly updating fields, such as the medical field, this is crucial.
As a leader Houston SEO CompanyCurrent SEO Media, Inc. empowers its customers to maximize their digital marketing potential By harnessing the power of search engine optimization, the company helps businesses expand their online reach and establish a stronger Internet presence. Current SEO Media, Inc. uses EAT in its daily practice using highly skilled researchers and content writers to help businesses increase their visibility online. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
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The Woodlands SEO Company, Reliable and Effective SEO Company The Woodlands Texas
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01 November 2022, 09:45 GMT
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