We’re just a few months into the year and with 2023 just around the corner, it makes sense why people are worried about the state of SEO (Search Engine Optimization) for the new year.
If you’re wondering where to focus your SEO efforts in 2023, this new data Search Engine Journal report it is sure to provide you with insight into what strategies to adopt in order to succeed. So let’s take a look!
See, it is very important to realize what have been the most happening events in this SEO industry in 2022 before jumping into what you should be doing for 2023. Likewise, how industry professionals are doing and how Have factors such as a change in consumer behavior patterns and changes in technology come into play?
A staggering 3,600 professionals were surveyed for the study and provided insight into their experiences over the past year and what people can expect in the near future.
More than 25% of those studied spoke of having two or even less experience than that of the search engine optimization industry. These answers indicate how great the demand for these professionals is.
Places like the United States, Australia and Canada made SEO professionals take great career opportunities that would make them advance and enter the world of high salary figures. And about 31% of them would have that little experience, but still end up making $75,000 mega.
This is a huge value, but still a drop from the figures described in 2021. This could be due to the large influx of new professionals and the growth that SEO had in various global regions.
But for next year, people are very concerned about bringing in the right kind of talent. This, along with issues like the ongoing recession and new policies emerging from places like the US, are more concerns worth looking into. So, as you can see, it will be a major challenge for those who are emerging in the world of SEO and those who are looking for better job opportunities.
Most of the people surveyed talked about the SEO activity they spent the most time on. And the top priority results were in technical SEO leading the pack, followed by SEO strategy, keyword research, and then on-page SEO. This could be related to the fact that Google prioritizes certain factors such as stability, speed and security.
In February of this year, we saw a new Page Experience update and it had really been at the top of the list for several SEO experts.
It then saw many companies refocusing on things like technicalities after the huge growth in digital channels that had occurred in recent years. This brings us even further to a heavy focus on research and strategy creation. So, as marketers found it a struggle to keep up this year, SEO experts really took the time to reflect on the need of the day and how to approach things in a more technical way.
In case you need a reminder, the world of SEO isn’t easy and it takes a while to really get the hang of things. There are so many statistics and metrics that measure campaign goals and match things like performance tracking.
After digging into the most important details of the report, you’ll notice how SEO experts had to produce services that didn’t exactly align with the report’s trend. The top metrics were reserved for keyword rankings, but it came third in terms of employer demands.
The qualifying leaders then took fifth and there was a very good follow-up. But the demand for this service by employers was high. They really wanted people to carry it out. And finally, while pageviews came up as a number on the list of metrics, the most requested feature had to be web traffic.
With such a large number of people participating in the study, we found it interesting that around a quarter of them did not know what to say about their experience. In 2022 they were neither happy nor unhappy. But the previous records show how the last few years were quite challenging.
It’s starting to make a lot of sense why companies and SEO experts have trouble sifting through results as the world continues to evolve and industries are changing along the way. And this is where these metrics really count, as they need to be tracked very carefully.
Next year, it’s all about AI technology and machine developments and the big challenges that come with them. So, if you are in this field, you should focus more on GA4, remove third-party cookies and peak performance.
Likewise, advertisers will turn to these efforts to help improve their bids as more attention needs to be paid to algorithms.
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