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Amsterdam, October 31, 2022 – Today, Azerion announced the acquisition of [M]media BV, a leading sales house, technology partner and intermediary for publishers and advertisers in the Dutch digital advertising space with a strong focus on sports, lifestyle and automotive audiences.
Atilla Aytekin, Co-CEO of Azerion, comments: “[M]media has long been one of the leading advertising networks in the Netherlands and our two companies have a long-standing business relationship. As such, we are happy to receive [M]media on our platform and make available to advertisers our combined inventory of quality content with highly engaged audiences.”
Azerion will be integrated [M]display, video and native media advertising capabilities, adding to its existing robust offering in these areas. The company will also bring valuable expertise in various contemporary marketing methods to the Azerion platform, offering solutions for publishers and advertisers such as search engine optimization, branded content and social media marketing, among others. With this acquisition, Azerion will strengthen its digital advertising and marketing offering as a whole, bringing a wide range of features and expertise to the platform.
The transaction is effective as of October 1, 2022. [M]Media generated gross revenue of approximately €9.4 million in 2021.
This latest news follows Azerion’s recent announcement of the acquisitions of Vlyby Gmbh and a series of asset transactions as Azerion continues to execute on its growth strategy.
About Azerion Azerion is a fast-growing digital entertainment and media platform. As a content, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion’s integrated platform provides technology solutions to automate the buying and selling of digital advertising for media buyers and sellers, supported by in-market sales and campaign management teams. Using our technology, content creators, digital publishers and advertisers partner with Azerion to reach the millions of people around the world who play Azerion’s games and view its distributed entertainment content to increase involvement, loyalty and driving e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam.
For more information visit: www.azerion.com.
about [M]media[M]Media offers a selective collection of leading websites and apps in automotive, finance, lifestyle and sports. With the content of our publishers we manage to reach and fascinate Dutch men and women. With over 90 different websites and apps in our network, we reach over 10 million unique visitors every month.
Together with various editorial offices and video production teams, we create (sponsored) content for our advertisers. The attention value of this unique content enables us to achieve the (communication) goals of our advertisers. Depending on the objective of the campaign, our team of digital experts will look for the most robust advertising solution within our channels, to perfectly reach the target audience.
Contact Investor Relations [email protected]
Media [email protected]
Source: Azerion Group NV
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