Google Analytics is a tool used to visualize web traffic information to give website owners insight into how their site is performing. It can provide useful metrics on the number of visitors, page views, bounce rate (how quickly people leave) and how long users spend on the site. You can also get a good idea of where your visitors are and even what computer they are using to view your site.
What does Google Analytics do?
Google Analytics collects information about your website because Google keeps track of who visits which sites. It takes this data and compiles it into reports that can be analyzed to help you create a plan for your site so that the site can achieve the goals you set for yourself.
Data can be filtered based on specific details: time of day, location, which pages are most popular, etc.
Google Analytics can also be linked with other services, such as Google Ads and Social Networksto see how your use of paid ads and mentions has an effect on your site’s activity.
Combined, these tools can really help website owners and administrators improve search engine optimization (SEO) and improve content quality based on user preferences and habits. For those looking to sell products or services online, this information can help improve retail sales and generate a more profitable business.
What information does Google Analytics analyze?
Google Analytics is constantly evolving to collect and analyze more data, more effectively, but at the time of writing it looks at pageviews and visitor data, taking into account their location, time and date of visit, duration of the stay, type of device, etc. operating system and browser of this device.
It may also analyze demographic data such as the user’s age, gender and interests, whether they are a mobile or desktop user, a repeat or new visitor, and whether they have converted to a paying customer . All of this data can be accessed historically and viewed in real-time to see who is actively on the site at any given time.
Google Analytics also has limited scope to focus data tracking on individual visitors, but this is limited in scope and number, and Google says that all data collected is anonymous. Analytics is also relatively ineffective at collecting information from visitors who have disabled cookies in their browser.
How does Google Analytics work?
Google Analytics is able to collect all the visitor data and information it does through the use of page tags. Page tags are written in Javascript and added to each tracking page on a website. This tag basically tells Google about the site visitors, the tags help collect important information about them and the device they are using. Google Analytics then analyzes this data using proprietary algorithms to compile it for a person or team to review. Reports can be customized according to team needs.
Frequently asked questions
Can I use Google Analytics for free?
Yes. Anyone can use the standard version of Google Analytics for free. Google offers a premium version called Google Analytics 360 (GA360) for businesses. Google also offers a free service YouTube Analytics tool
What is a secondary dimension in Google Analytics?
A secondary dimension provides deeper insight into a data set, giving you an additional level of sorting in your report. For example, choose gender as the primary dimension and age as the secondary dimension.
What is a metric in Google Analytics?
In Google Analytics, a metric is a quantitative value. Common web page metrics include impressions, click-through rate (CTR), and bounce rate.
What data can’t be tracked by Google Analytics goals?
Google Analytics cannot track purchases, newsletter subscriptions, video views, or lifetime value as goals.
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