Editor’s note
This article was brought to you by Hancock Whitney.
Regina Correa’s interior design business, Studio Riche Designs, has been successful since she first opened it in New Orleans in 2012. But Correa knew there were ways to help it grow even more, especially when she discovered that most new clients came to her through her. marketing instead of referrals.
So when an acquaintance at the Louisiana Small Business Development Center told Correa about Hancock Whitney-sponsored seminars, he immediately jumped on board. With several topics to choose from, Correa opted for sessions that helped him learn about marketing strategies and the importance of a consistent message.
“For me, marketing is one of the most important aspects of my business because that’s the main way I get customers,” Correa said. “I felt I needed to learn more about how to position my business and understand digital marketing and social media. I cleared my schedule and jumped right into the seminars because I knew they would benefit me.”
These sessions inspired Correa to launch a monthly magazine that focuses on interior design trends and tips for people to improve their space. Since starting the magazine in May 2020, Correa has seen his business grow thanks in large part to a significant increase in search traffic.
“When someone types ‘interior design New Orleans’ into Google, my business is one of the first three that comes up,” Correa said. “I strongly believe that magazine SEO (search engine optimization) helped me get to this point. It was the Hancock Whitney program that gave me the guidance and inspiration.”
Marketing is just one of the topics addressed in the Hancock Whitney Small Business Matters program, which offers virtual and in-person seminars designed for entrepreneurs, small business owners and solopreneurs—people like Correa who run their entire business for themselves. Other sessions focus on financing, lending, human resources and more.
“In addition to providing great marketing information, the seminars allowed me to be in the same room with other solopreneurs who are facing the same issues as me,” said Correa. “There really is this camaraderie. People were sharing their own stories that we could all relate to. We were learning from each other’s mistakes and experiences. It was enlightening in so many ways.”
As Studio Riche Designs continues to thrive, Correa has embraced the concept of being a lifelong learner and is always looking for other opportunities to grow. Thanks to her positive experience that got results, she encourages other small business owners to do the same.
“There are a lot of resources out there for entrepreneurs,” he said. “The Hancock Whitney program is great and the Louisiana Small Business Development Center is always willing to help. They can also meet with you one-on-one and help you come up with a plan for your business. I always tell people to “take advantage of the assistance that is available because you don’t have to do it alone”.
For more information, visit www.hancockwhitney.com/small-business-matters. To learn more about Studio Riche Designs, visit www.studiorichedesigns.com.
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