What is more important for your SEO result? Facts or feelings?
Data, of course!
Dmitrii Kustov from Regex SEO joins me at the SEJShow to talk about SEO data, SEO opportunities for home services (which exploded post-Covid), and other emerging search trends.
You’ll also learn about Google updates, SEO ROI tracking and expectations, and service-oriented localized lead generation.
Start recording data. Start tracking data today. Without it, you can’t make any decisions based on data you don’t have. – Dmitry Kustov, 13:57
Instead of search engine optimization, I like organic income generation. What is the meaning of organic search? It’s not just traffic, it’s generating revenue from that channel. Many people don’t have this phrase, but this is what I prefer to call SEO, “Organic Income Generation”. – Dmitry Kustov, 21:48
I’ve always experienced that I don’t see SEO as a standalone service that people buy, and that’s it. It should be integrated into the overall marketing machine, where lead quality and tracking come into play. –Loren Baker, 4:28 p.m
[00:00] – About Dmitri.
[02:10] – Dmitri specializes in home services.
[03:18] – What does it mean to be data-driven?
[06:12] – What does pure ROI mean?
[09:27] – Should you focus on high-priced items for on-site optimization?
[17:48] – Dmitri’s take on front-only classification.
[22:59] – Role of direct search on data.
[27:46] – Questions to ask product teams to start logging data.
[29:55] – Can You Leverage Domestic Blog Post Traffic For Home Services?
[35:07] – Dmitri’s take on recent Google content updates.
[40:47] – Dmitri’s thoughts on EAT
Resources mentioned:
Content is not just text content. Textual content nowadays disappears. So if you’re an established business, doctor, health practice, or vet, hire a videographer or editor intern and let them follow you around and do a little YouTube showing of anything or little interviews. It is much easier for a doctor or any expert to sit in front of a camera for 15 minutes and answer a few questions than to sit down and write a 2000 article that will take a day or more. If you have video content, YouTube is your friend. Today, text content is becoming a smaller part of content marketing. – Dmitry Kustov, 50:53
If you’re in the marketing industry and the SEO game and you’re doing it right, meaning you’re producing great content, you’re not using any black hat, gray hat link building, or any of that stuff,
none of the updates will affect you. They should even improve your ranking. – Dmitry Kustov, 37:49
There is a big difference between confidence and knowledge. Someone can be the smartest individual in their space and someone can be incredibly knowledgeable. However, it does not necessarily mean that they are trustworthy. –Loren Baker, 46:32
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Connect with Dmitrii Kustov:
Having a great passion for business and the desire to help others has led Dmitri to create his own company: Regex SEO. He works with businesses of all sizes to help them grow their online presence.
As a data-driven marketing director, he helps companies increase market share and revenue by optimizing their marketing budgets. Among other high-profile marketing platforms, he has been featured in Forbes, MOZ, and SEMrush HackerNoon.
Connect with Dmitri on LinkedIn: https://www.linkedin.com/in/digitalspaceman/
Follow him on Twitter:
Connect with Loren Baker, founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn:
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