Are you looking for a web content writer, but don’t know how to separate the good from the bad? Scroll through to discover 4 essential traits of a good copywriter.
As you already know, a content marketing strategy can help your business gain authority and strengthen its reputation among target audiences.
And hiring a marketing agency or even a good content writer is the first step to success On-page SEO.
What is on-page SEO?
On-page SEO is a series of techniques and strategies that ensure your website is placed at the top of every search engine.
On-page SEO involves:
create content around keywords and meta tags simplify site architecture by removing outdated and underperforming content increase accuracy with content-based SEO
The benefits of content-based SEO
If you will be traveling by plane, the pilot must know all the techniques necessary to reach your destination. The same principle applies to your content.
When your goal is to be easily found on search engines like Google, all text and content on your website should be guided by search engine optimization (SEO). This will improve traffic and your website will appear on the first page of search results. Therefore, a good content writer must be well versed in SEO techniques.
Let’s look at three benefits of content-based SEO:
the fastest and cheapest way to get search results and leverage your business in new markets. it will increase user engagement if done correctly it will increase your company’s authority
The end of the reading?
According to Twitter Senior Director Tony Haile, you only have 15 seconds to grab your reader’s attention and win them over.
If you think about it, that’s enough time to read the title and opening paragraph, at most. This is a problem that journalists have already identified and solved using the inverted pyramid technique (scroll to read more).
The Nielsen Norman Group offers a slightly less dramatic take. According to a recent study by them, readers no longer read: they scan.
Both views share a common starting point:. the way people consume information online has changed, so it stands to reason that the writing process must change as well.
What do website content writers need to know?
Abhirupa Purkayastha once said that words are the building blocks of text. Well-written text can grab the reader’s attention and lend more credibility to your content, while the wrong words will only confuse them.
Your target reader will have stumbled upon your text because they are looking for the solution to a specific problem. Keywords should be chosen carefully, focusing on search engine optimization (SEO).
A good website content writer should think, “Got a problem? I’ll fix it. Here’s valuable, easy-to-read information to help you on your journey.
Here are some tips on how the text should be presented to facilitate the reading process:
No long and complex sentences. Short, simple paragraphs are what you’re looking for. Readers, or scanners, love points and numbered lists, which simplify the scanning process. Relevant captions with catchy captions will grab your readers’ attention Images are eye-catching, so use them wherever you can.
1 – Writing for your audience
People talking to themselves can sound crazy, right? But that’s what a good content writer does, or rather, they’ll talk to a blank document as if they were the reader.
The content writer must put the reader front and center: how he talks, what he loves, what he believes and what values are important to him.
Doing so will establish a connection between your text and its target audience. It should feel personal, like the author cares about them and is looking for the solution to all their problems. Hopefully, this will translate into organic audience engagement.
2 – Research is key
Another trait that cannot be overlooked is the ability to research and analyze data. Many articles are fighting for the top spot in Google.
In addition to writing content that end readers can relate to, writers should include relevant data in order to achieve top search engine rankings.
Good writers should research the most important issues surrounding the topic at hand before they start writing.
Google’s eyes light up when faced with quality web content, and your business will be rewarded for it.
3 – The inverted pyramid
The reader is out of time. Therefore, you should try to present what they are looking for as soon as possible.
The best technique for this is known as the “inverted pyramid”. Mostly used by journalists, it structures how information should be presented in a text: first comes what the reader is looking for, then comes the rest.
Remember, you want the reader to choose your article over all the others. So start from the conclusion and make sure to show readers other arguments as well.
4 – Follow-up
A good content writer’s job doesn’t end once the text is delivered. Tracking content performance is just as important.
Google Analytics has a lot of data that can help writers understand how their article is being received. Metrics like time spent, bounce rate and conversions will tell you a lot about reader engagement.
Internet users are in a constant rush. Keep this in mind when working with website content writers to use SEO to your advantage.
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