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Having a strong technical infrastructure helps search engines crawl and index your content.
By improving the technical aspects of a website, such as site structure, file compression, and load time, technical SEO can help increase your website’s visibility and organic traffic.
While it is possible to perform many technical SEO tasks manually, various tools and platforms can automate or simplify these tasks.
Here are some of the best enterprise-level technical SEO tools and platforms, why they’re awesome, their high-level features, and their prices.
1. SEORadar
SEORadara powerful paid tool, it offers focused tracking of URL changes and alerts related to site changes that can negatively impact organic traffic.
This is a great platform to have in your arsenal.
When something breaks, you want to know before it hurts your site and your results.
For example, let’s say you’re Nike.com and your Air Jordan page goes from a 200 error to a 404 error.
If you add this page to the list of URLs you want to track in SEORadar, you will be notified when the URL’s status code changes to 404.
More importantly, you can fix problems before they have a noticeable impact on traffic and revenue.
Also, if a page appears to have been removed or deleted and your client wants to know why its traffic has dropped, SEORadar can verify that the page actually generated $3 million in revenue, which is not ‘ has deleted and that no redirect has occurred. in any significant loss of income.
Another interesting feature of SEORadar: you can control which pages and which alerts are triggered and get the source code and archived screenshots.
This is a great feature if you have a site with thousands of pages that bring in tons of traffic, revenue, and sales.
price: SEORadar is not cheap. Be prepared to spend a lot of money every month, especially if you have an enterprise-level website with hundreds of thousands or millions of important landing pages. But it can all be worth it.
Screenshot from SEORadar, May 2022
2. seoClarity
One of the best all-in-one SEO platforms out there, seoClarity provides AI insights and automates SEO execution.
Another great feature: seoClarity offers unlimited crawls – no limits on crawl depth, crawl speed, or data export.
With seoClarity, you can trace JS, get log file analysis, and track issues in real time.
The platform is great because it is Recently acquired RankSensewhich provides brands with fast SEO results at scale and can implement immediate changes to most meta tags, structured data and SEO redirects.
price: Personalized and much more cost-effective than BrightEdge, Searchmetrics, Conductor, etc. Prices start around $750 per month and offer custom plans.
Screenshot from seoClarity, May 2022
3. Screaming frog
A popular desktop application among technical SEO professionals, Screaming Frog allows you to track websites and analyze various technical SEO factors.
It also has an extensive list of features, including the ability to integrate with other tools and platforms.
Screaming Frog offers several features that make it easy to manage technical SEO tasks, such as site migrations, 404 errors, page speed, running list crawls, test site crawls, and more.
It’s one of my favorite tools for doing list crawls and doing a quick crawl.
However, if you have a huge website like Best Buy, it could take a while to crawl due to the millions of URLs.
In these cases, I would recommend a more enterprise crawling platform like Botify, Deepcrawl, or Oncrawl.
price: Free for up to 500 URLs. The paid version is €149 per year.
4. Botify
Botify is a great tracker for enterprise level brands.
Key features include data segmentation and holistic views that integrate keywords, crawls, and log files.
If you have a large website and need to crawl it or do a technical audit, look no further than Botify.
It has one of the fastest trackers in space.
You can crawl your site at 250 URLs/second and render your JavaScript at 100 URLs/second.
Botify also tracks unlimited keyword queries from real search engine data and integrates with your website analytics and GSC for revenue, traffic and other important metrics.
The Botify Intelligence The feature prioritizes the most impactful opportunities and alerts you to potential SEO issues using machine learning, which are prioritized by impact.
It’s great to easily see what you need to tackle first.
price: Botify doesn’t include pricing, but they offer three plans to choose from.
Botify screenshot, May 2022
5. Deepcrawl
Another great technical SEO platform, Deep Crawlprovides website crawling and analysis features.
It provides detailed reports on various technical SEO factorsincluding site structure, file sizes, redirects and more.
One of the features I like the most is the Deepcrawl Monitor Hub.
You can monitor website changes and catch potential issues with custom alerts using the hub.
It also offers a trending dashboard that covers all your domains and projects in one place.
Deepcrawl is also very fast and crawls massive enterprise sites at scale with actionable data.
price: Deepcrawl does not include pricing on its website.
6. Oncrawl
If you need a technical audit, look no further Oncrawla business SEO tracker and log analyzer.
Oncrawl uses machine learning and data science to provide actionable insights and improve your technical SEO.
Oncrawl is particularly profitable.
If you’re an SEO consultant or agency on a budget and need a good solution, check out Oncrawl.
The platform offers most of the same features as competitors, except for monitoring and alerts.
BrightEdge and Conductor are also great enterprise-level platforms, but were not included because BrightEdge acquired Oncrawl and Conductor has Deepcrawl integration within the platform.
price: Oncrawl offers three plans, starting at €49 per month.
Screenshot from Oncrawl, May 2022
Other tools and platforms
There are several tools and business platforms available to help with technical SEO outside of business platforms.
Google Search Console it is a free platform which provides data and information about how your site performs in Google Search.
Bing Webmaster Tools is another free platform which provides data and tools to optimize your site for Bing search.
Both platforms offer a number of features, including submitting sitemaps, viewing search traffic and keyword data, and troubleshooting technical issues.
Several additional paid business SEO platforms offer more comprehensive features such as ranking tracking, competitive analysis, and custom reports.
wrapping
Technical SEO can be a daunting task for even the most experienced marketers.
There are a lot of moving parts and it’s easy to get lost.
Having the best tools and platforms at your disposal is essential. They will make your life much easier.
Choose the right platform for your specific needs, as each offers unique features and pricing plans.
But all the platforms mentioned in this article can help you win the SERP war.
More resources:
Featured Image: Alexander Supertramp/Shutterstock
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