More and more people are starting their online searches and purchases from their phone or mobile device.
Websites should be mobile-friendly to accommodate the majority of users browsing on their phones or tablets.
Current SEO Media, Inc.
As more and more users browse the Internet, ensuring that websites are mobile-friendly is becoming a priority when it comes to optimizing them.
HOUSTON, TEXAS, UNITED STATES, October 27, 2022 /EINPresswire.com/ — As more and more people use their mobile devices to access the Internet, it is becoming increasingly important for websites to be mobile-friendly. A “mobile friendly” website. it’s one that’s been designed to be easy to navigate and read on smaller screens, such as a smartphone or tablet. These websites tend to have simplified designs, larger text, and easy-to-click buttons and links, and some even load faster than traditional websites. These aspects make it ideal for users who are on the go and may not have time to wait for a website to load.
For businesses that want to reach as wide an audience as possible, a mobile-friendly website is the way to go. By ensuring that a company’s website is accessible on all devices, companies can reach a larger market and potentially increase their sales and/or leads.
A while ago, mobile devices didn’t have as many capabilities as they do now. Websites without mobile capability could rank just as high as those with mobile-friendly designs. Back then, having a mobile-friendly design was optional and a nice feature, but not required. But as technology advanced and mobile devices upgraded, the search engine giant determined that this optional feature could no longer be optional.
Mobile compatibility becomes a ranking factor
Google values user experience, placing aspects that can affect that experience as ranking factors. As searches become more prevalent on mobile devices, Google had to reevaluate mobile-friendly websites. Now, whether a website is mobile friendly or not has become a ranking factor for search engines. Websites that aren’t mobile-friendly can rank lower than those that are, even if everything else aligns with Google. SEO Guidelines.
Of course, Google isn’t purposely kicking out websites that aren’t mobile-friendly. They are simply removing the ones that are, which leaves the websites that haven’t entered further down the list. Websites that are still closely related to what users are searching for on their mobile devices can still be ranked. It is less likely to happen.
The search engine giant has highlighted aspects it uses to determine whether a website is mobile-friendly or not. These aspects include mobile usability, HTTPS, basic web vitals and no intrusive interstitials.
1. The feasibility of mobile usability
As you might expect, the first aspect that determines whether a website is mobile-friendly would be whether it can be used on mobile devices or not. Several factors that can affect whether a website is mobile-friendly include page layouts, navigation (such as links and buttons), and font size.
A cluttered page layout can make it difficult for users to find what they’re looking for. If they can’t find what they’re looking for in a few seconds, they can go back and look at another website in the search results.
Links and buttons should also be clearly visible without being obnoxious. Buttons that aren’t the right size for a mobile screen can obstruct the text on the page or cause users to click something they didn’t want to click.
Mobile screens are much smaller than browser screens. Of course, users can zoom in and out to read the text. However, any well-optimized website will have a readable font size and style even on a smaller screen.
2. Secure the website with HTTPS
HTTPS is a secure communications protocol widely used on the Internet. It is standard for the security of any website and protects the confidentiality of the data transmitted between a web server and a browser. This is especially important on mobile devices because users often connect them to public Wi-Fi networks where data can be intercepted.
3. Check the website’s Core Web Vitals
Web Core Vitals are a set of metrics that measure a website’s performance. They include load time, time to first byte and bounce rate. Google and other search engines have said that these metrics are important for ranking in search results. As with any website in a browser, mobile-friendly websites must also follow the same SEO guidelines to ensure that the website performs just as well on a phone or tablet.
4. Avoid intrusive interstitials for better click-through rates
Interstitials are overlays that cover the entire page, such as pop-ups that ask if a user wants to complete a survey when arriving at a website. If not done correctly, they can obstruct users and make them trust the website less. Not to mention, intrusive interstitials make it difficult for search engines to understand a website’s content, which could lead to poor search performance.
There are ways to express content intended for interstitials in a less annoying way. For example, create clickable banners that can still grab users’ attention without being literally in their face. Of course, some companies cannot do without interstitials because they are mandatory. For example, websites and brands that offer inappropriate or legal content for minors may have an interstitial page that asks for the user’s age, such as a casino.
With the advent of better and more capabilities on mobile devices, Google and other search engines have decided to include “mobile friendliness” as a ranking factor. Now, websites that cannot support themselves on mobile devices tend to rank lower than other websites that can. Businesses and brands looking to ensure their website reaches as wide an audience as possible should optimize their websites for mobile devices such as phones or tablets.
As a leader Houston SEO company, Actual SEO Media, Inc. offers its customers methods to expand their online presence. By harnessing the power of search engine optimization, the company helps businesses expand their online visibility and establish a stronger Internet presence. This company believes that optimizing a website for both users and search engines can further increase a page’s ranking in search engine results. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
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27 October 2022, 09:45 GMT
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