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Photo by Unsplash Originally published at: https://bippermedia.com/a-guide-to-seo-for-plastic-surgeons-in-2022/
Thursday, October 27, 2022, 1:39 AM CDTSponsored: Advertising content
Without a doubt, SEO is one of the most popular digital marketing strategies you can use. Despite this, 57% of companies they still don’t have an SEO strategy, and the problem is even worse in the medical field. Lucky for you, that means there’s an easier path to the top of search engine results. Let’s talk about how to use SEO for plastic surgeons!
Search Engine Optimization (SEO) is the process of optimizing your website content for search engines like Google. This is done by creating user-friendly features and high-quality content that is clear and readable to search engine crawlers.
Look, search engines have one job to do, and that’s to match users with the most relevant and highest quality content based on their search and inferred intent. If your content is optimized for a specific search, this is a great way to drive organic traffic to your website.
The quality of your website plays an important role in SEO. Google wants your website to load quickly, work on any device, and give users the tools they need on their journey. Without it, you’re basically building a house on a broken foundation.
Providing high quality content to your users is essential for SEO. This is usually done in block form. This is how you keep users engaged and deliver the information they’re looking for.
Also, the reason this is so important is that users are unlikely to search for the name of your plastic surgery practice if they have never heard of you. If they did, it would be a remarkable coincidence. Instead, they are likely to search for questions about plastic surgery or plastic surgeons nearby.
For this reason, it’s important to create content to start ranking for various keywords that are relevant to your target audience. Don’t limit yourself to having just a few pages on your website!
This is where the magic happens as it pulls your entire strategy together. Google doesn’t just care about your website, it cares about your entire online reputation. For example, if you have an online referral from a nationalized health organization or a major health website, you will see positive results in your SEO strategy.
Of course, this is unlikely at first. However, you should still pay attention to off-page SEO. This includes your Google business listings, Google Maps presence, social media presence, directory listings, and more.
If all this information is the same, Google will reaffirm that you are who you say you are.
How to use SEO for plastic surgeons
Now that you know the basic components of SEO, let’s talk about how to use them. Here are some helpful SEO marketing ideas for plastic surgeons!
To get started, lay a solid foundation for your strategy by developing a long list of keywords. These should be as diverse and relevant as possible. For example, you want to rank for obvious short-tail keywords like “plastic surgeon.”
However, you should also try to rank for long-tail keywords with lower competition but high relevance. Consider keywords like “plastic surgeon in Portland, Maine” or “botox injections near me”.
For plastic surgeons, location-specific keywords (like those mentioned above) are essential. If you practice in New York, chances are you’re not trying to reach patients in Seattle.
However, the more diverse it is, the more likely it is to generate conversions. Feel free to compare these keywords to Google Trends to see which keywords are prioritized.
If you have competition in the area, check out their website. All the information you need is available online, so scroll through their blogs, jot down topic ideas, and run their URLs through a keyword and backlink checker.
From there, try to outshine them with better content or by “stealing” their backlinks!
Diversify your keywords and topics as much as possible. You can generate new ideas by looking at your competitors, using keyword research tools, and writing down new ideas as they come up. Just make sure your content provides value to readers, not just search engines.
For keywords, use a strong combination of long-tail and short-tail keywords that are relevant to plastic surgery. Long-tail keywords will help drive growth in the short term, while short-tail keywords will help you reach the full potential of your strategy later on.
Also, remember to be as consistent as possible with uploading new content. Diversity of topics and keywords is key, but try to keep a regular schedule!
There are ways to cheat the system that are quite popular, but rarely last. The only guaranteed way to create a long-term sustainable SEO strategy is to create high-quality content on a high-quality website. Unfortunately, there are no shortcuts.
Fortunately, you likely have many experts on your team who can write or verify the quality of content around plastic surgery. Whether you create it yourself or not, you can easily control what’s on the website.
Also, word count is important, but not as important as quality. A 1000 word article that is clear and concise is much better than a 2000 word article full of “fluff”.
If you want to create a quality SEO strategy as soon as possible, professional help is the best way to go. Remember that you are in control of what happens on your website, but trust it SEO experts It can definitely help you build your audience! Plastic surgeon marketing can be competitive, so give yourself the edge you need and get ahead today!
Build your strategy today
Now that you have a handy guide on SEO for plastic surgeons, put these tips to use as soon as possible. SEO takes time to build, but the benefits can last for years! Just focus on quality, stay consistent and watch your organic traffic grow!
Stay up to date with our latest digital marketing tips and don’t hesitate contact us with any questions or for help with your strategy!
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