The online gaming industry has been experiencing a huge explosion in the last couple of years. Tech-savvy developers from around the world churn out innovative game ideas every month. Different platforms give access to these game developers to publish the developed games.
This has brought to a head the rivalry in the gaming industry. In the last quarter of 2020, Tencent, a game development company, earned the highest revenue in the world. However, a game can only be considered a success because of its popularity, not just because of the ingenuity behind its concept.
This leads to a problem for gamers in terms of how to popularize their games. The short answer is social media. Leveraging the right social media platform to advertise your game will increase your active players.
Here are ways to advertise your online games on social media:
Market on YouTube
YouTube allows you to promote your game to people in different global locations. Reports published by YouTube have revealed that 2 billion monthly users are active on the platform. This represents more than a quarter of the total world population.
It’s very likely that their YouTube ads have influenced the action, adventure, trivia, and casino games you download. These ads show games (ie action, adventure, casino) you can also play on your iPhone apart from gamer PCs which are usually in transit.
If you don’t have a YouTube channel, it would be a smart decision to create one. You can start marketing your game on YouTube by using attractive thumbnails to attract more users to your videos. You need to take advantage of top-notch graphics to make your audience rave about the quality of your online game.
You need to carefully plan your marketing strategy for your online game. You can start by showing users the most exciting aspect of your online game in the opening minutes of your video. Your video should also include high-quality, lossless audio to enhance the overall gaming experience.
Use the video description box on YouTube and include a link to your game to increase downloads.
Leverage blogs for online game promotion
Lots of people go to the internet to read blogs on different topics. Gamers, in particular, are almost always looking for new games that will pique their interest.
You can start taking advantage of blogs by setting up your own and creating posts about your online game. However, this could come with several obstacles as you might have to spend a lot on SEO and writers.
An alternative way is to guest post on established platforms to facilitate online game promotion. You can link your game in the blog post to increase your downloads.
You must describe the interesting features of your game when you create the post. Your pitch should be short and sweet, with hacks given to players.
Use ASO to increase visibility
If your online game is available on smartphones, you can take advantage of App Store Optimization (ASO). ASO improves the visibility of game software in the store. When you upload your game to an app store, you effectively increase its reach to your target audience.
Just as search engine optimization works for websites, so does app store optimization for software. It’s a way for users to discover your game when they’re browsing the app stores. If your ASO technique is excellent, your game will appear at the top of searches and your downloads will increase.
Once your game is live on the app store, you can encourage your players to rate the game. The more positive reviews, the higher your visibility through the app store’s machine learning algorithm.
Talk to in-game influencers
Influencers have revolutionized the way product developers reach their audiences. Influencers are great at revealing great products to their followers and thus build a huge following. Various companies in different industries use influencers to get their products and services to consumers.
Usually, players tend to trust the reviews of their friends and influencers. This can positively affect your download statistics. If you interact with a gaming influencer, you can be sure that their followers will download your game.
Since the widespread use of smartphones and computers, the gaming industry has received a lot of attention.
However, due to fierce competition, creating a great game is not enough. You need to take advantage of social media to publicize your product.
You can start by using YouTube for marketing, creating or linking to blogs, using ASO to increase visibility, and discussing with influencers in the game.
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