NEW YORK–(BUSINESS WIRE)–October 25, 2022–
Markacya digital strategy and marketing firm based in New York City, launched its Holiday Marketing Forecast 2022. Markacy works with leading brands to better align marketing investments with P&L results. The report is an assessment of various factors intended to help brands address unique challenges and capitalize on new opportunities during the 2022 holiday season.
Tucker Mathesonmanaging partner and co-founder of Markacy said, “Holidays 2020 and 2021 saw abnormal increases in e-commerce traffic and sales due to the global pandemic. At Markacy, we forecast only single-digit growth this year in e-commerce sales as retail shopping returns to full force and consumers consider macroeconomic factors and their impact on spending.”
Thereportincludes trends, analysis and recommendations such as:
● Due to the observed year-over-year decline in Meta performance, brands must leverage more traditional marketing channels to stay competitive during the holiday season.
● Direct mail, TV, CTV, out-of-home, audio and direct buys with publications have been the main beneficiaries of budget changes as brands focus on new channels and data sources for prospecting new customers.
● While brands focused on revenue growth and new customer acquisition at the expense of profitability in 2020 and 2021, brands will be more bottom-line focused heading into the new year.
● Brands will actively manage inventory to eliminate high inventory or overstocked items to reduce inventory overhead by 2023.
Chris Jonesmanaging partner and co-founder of Markacy added, “With macroeconomic factors influencing consumer spending, we are advising clients to maximize the 2022 holiday season, including leveraging strategic promotions to sell through excess inventory and capture incremental sales. Currently, we’re still forecasting e-commerce sales growth next year, albeit at more modest levels, but we think it’s important to remain aggressive in the near term as long as demand remains relatively strong.”
About Markacy
Markacy is a digital strategy firm that helps DTC brands launch, grow and scale by developing and executing multi-channel strategies. Specializing in finance, media, strategic planning and marketing operations, the company is headquartered in New York City with teams in multiple cities, including Boston and Los Angeles. Visit us at Markacy.com.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20221025005055/ca/
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SOURCE: Markacy
Copyright Business Wire 2022.
PUB: 25/10/2022 10:15/DISC: 25/10/2022 10:17
Copyright Business Wire 2022.
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