Current SEO Media, Inc.
Linking your videos to a website can be a viable option for businesses to improve their image.
There are several ways a business can increase its SEO.
Knowing the pros and cons of creating videos for business sites can help businesses decide if it will help them improve their SEO.
HOUSTON, TEXAS, UNITED STATES, October 25, 2022 /EINPresswire.com/ — There is some debate as to whether putting video content on a site will help or hinder a business’s ranking on Google for SEO. After all, Google loves videos. These videos get a lot of clicks and are sometimes preferred by the audience, especially if these videos answer questions or provide product reviews. When people search for something, videos often appear at the top of the results.
Most people would rather listen and watch a video than read it. People can take in the content more easily and the information can be more palatable in a video format than in a text block.
There can be some downsides, though, and if the videos aren’t uploaded properly or aren’t of high quality, there can be some negative effects on a website or brand as a whole. Some people say that uploading videos is a bad idea because it can affect the performance of a website. There are also many people who would rather read text as it allows them to quickly skim through an article and find the information they are looking for.
Then there are those who say it all depends on what the brand is and how the video is implemented on the website. Understanding the use of video content and how it can affect SEO rankings will help business owners decide if adding video to their websites is right for them.
Benefits of adding videos
One of the biggest benefits of embedding videos on a website is expanding your audience. The combination of text and video can appeal to both the types of people who want to look at articles and those who prefer to watch content. With these two aspects together, websites will have a much better chance of reaching the people they are targeting.
That said, Google has an entire section specifically for videos that will appear on the first page of search results, which provides another facet to getting on the site. The more a company’s content appears, the more likely it is that their website will get more clicks. The more attractive and well-made a video is, the more likely it is to attract more clicks. Therefore, a company’s site will have a much higher chance of being clicked.
There is much more flexibility and creativity when creating videos than with plain text. Images and short animations can be added to a text body, but it doesn’t convey some ideas as well as a video.
The cons of adding video
The biggest downside to adding video to a website is loading time. Slow load times will cause a website to rank lower on the Google search engine results page. There are a few ways around this problem, but it’s important to understand how it will affect a website’s ranking and user experience, which leads to the next point.
A user’s experience is one of the most important aspects of a website’s ranking. It doesn’t take long for a user to judge a website based on how easy it is to navigate and how responsive it is.
For example, videos that start automatically can be frustrating for some users. Add that to a website’s poor load time, poor video quality, and the user won’t hesitate to hit the back button. Another example would be if a video is not properly implemented on a website, it could easily damage the overall website, even if it is a well-produced video.
When deciding whether to add video content to a website, mobile devices should also be considered. Many people don’t even own a traditional computer these days. Usually people use their phones or some kind of tablet. So if a video isn’t mobile friendly, most people will simply skip right over the video.
Solutions for bringing video content to a business
Adding videos directly to a website can have its drawbacks, but if that’s a will, there’s a way. The solution is quite simple, really. YouTube is one of the most popular video platforms.
Businesses can easily add links that take their viewers to their YouTube channel. While this can act as a good backlink which in turn can help boost your SEO score, adding external links will take people away from your main site. However, many businesses create their own YouTube channel and it has proven to be rewarding if done correctly.
lazy loading
If the idea of taking people away from the main site is not desirable, there is an alternative solution if a The site is built on WordPress. It’s called lazy loading. Lazy loading is a way to embed videos on your main website while maintaining a decent load time.
There is a Lazy Load plugin that will need to be downloaded for this to work. The great thing about this plugin is that people can use the standard settings, or they can tweak it however they see fit.
Videos will be displayed as a thumbnail with a play button that can be customized in the settings. Web designers can enable responsive mode, use custom CSS, and many other features to help optimize video for the website. This plugin can also be used for YouTube or Vimeo videos.
Should businesses consider creating videos?
While there are many great ways to include video on a website, one thing businesses should consider is whether or not videos are worth the time, money, and effort. Today, anyone can create videos, but like anything else, there is a suitable application.
When a business is considering adding video to their brand, here are a few things to keep in mind:
1. What is the message that the company wants to convey?
2. Is the message better received in written form or in visual and sound form?
3. Is the audience more interested in reading the information or watching a video?
Videos are a completely different medium than text, and their transmission is crucial. Today, a much wider audience can be reached, thus allowing for a greater margin of error when pitching ideas.
Business owners are constantly taking risks, and creating videos is no different. A message can easily influence a particular perception of a brand, which can help or hurt a brand.
As a leader Houston SEO company, Actual SEO Media, Inc. empowers its clients to maximize their digital marketing potential. Harnessing the power of Search Engine Optimization, the company helps businesses expand their online reach and establish a stronger Internet presence. Current SEO Media, Inc. helps optimize a client’s website to help convey a brand’s message. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
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25 October 2022, 09:45 GMT
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