Local SEO refers to a different aspect of digital marketing.
Local SEO is basically getting your business listed in Google’s “local packs” for a specific industry. A local bundle is when Google displays the top three local results with the review rating, address, phone number, hours, and links to each website and driving directions link.
Believe us; you want Google to consider you for their local package. Local SEO involves using specific keywords to help you reach a local audience, meaning in a specific location on a map, say the New York area.
Your dispensary information should be consistent across as many pages as possible, as Google uses NAP (name, address and phone) consistency across dozens of websites as a sign of trust that you are who you say you are.
There are two fundamental keys to strengthening local SEO. The first is through local directories on the web. On these pages, you can include all the data relating to your physical location. The information contained in these directories must always be up-to-date and correct.
The second is through Google My Business, a free tool for owners to manage the location and details of their cannabis dispensaries on Google Maps.
Maintaining a Google My Business profile is essential successful cannabis marketing. Follow these simple recommendations to get started:
Includes opening hours and special hours. Please confirm that your company name, address, phone number and website URL are correct. Write an optimized description (this will also help with Google Maps). Please mention if your cannabis dispensary is recreational, medical or both. Use the same address format everywhere. Choose the appropriate business category.
Google Maps is another great ally when it comes to local SEO because it helps customers understand and know your physical location before stopping by.
Getting comments and reviews on the Google platform also helps search engines position you correctly, as well as giving more confidence to future buyers interested in your business.
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