Marketers and marketers looking to develop their social media skills can enroll in free online courses from educators and professionals.
Here’s a list of free courses to brush up on your social media marketing skills. There are courses in writing for social media, tracking and analysis, surveys and more. Some courses are a single class. Others have multiple modules within broad specializations. All courses are free; some offer additional premium-level materials.
Free social media marketing courses
What is Social?, from Northwestern University, is the first in the six-course specialization, “Social Media Marketing: How to Profit in a Digital World.” The course provides the tools, knowledge, insights and skills to make an immediate impact on an organisation. Use the audit option to view lectures and some assignments without subscribing or starting a free trial. Paying students will receive additional content beyond the course basics.
What is Social?
Introduction to Marketing from the University of British Columbia will teach basic concepts and tools to help you understand and excel in marketing. The course covers social media strategy and other key marketing topics, including market research, brand strategy, pricing, integrated marketing communication, and more. Learn through the award-winning teaching approaches of Sauder School of Business marketing faculty.
The Social Business, from Northwestern University, will discuss how to transform your organization’s social marketing from an untracked investment to an integral part of its marketing strategy. Learn about legal considerations, performance metrics, and management tactics for success.
Fundamentals of digital marketing, from Google’s Digital Garage, is a free course. Accredited by Interactive Advertising Bureau Europe and The Open University, it includes 26 modules, all created by Google trainers. It has practical exercises and real-world examples to help you turn knowledge into action. The social media part will help identify suitable social media sites, create targeted content and measure success.
Goal Plan offers a series of free, self-paced online courses and webinars to develop your Facebook, Messenger, Instagram and WhatsApp marketing skills. Follow a sequence of tutorials, such as “build brand awareness” and “generate leads”. Follow content by type and become a certified expert. Prepare with study guides and practice tests, then take an online exam to earn your credential.
Goal Plan
Viral marketing and how to create contagious content, from The Wharton School at the University of Pennsylvania, explains how to create more effective marketing ideas for brands and products. Based on the principles of his book, “Contagious: Why Things Catch On,” Professor Jonah Berger illustrates successful strategies for using buzz to create virality. Gain a better understanding of how to create contagious content, craft more engaging messages, and get any product, idea, or behavior to resonate.
Social media monitoring at Udemy shows you how to curate content and find influencers online. Master the art and science of social media monitoring to identify pockets of conversation and know your audience on their turf. Learn social media monitoring for Facebook, Twitter, LinkedIn, YouTube, Craigslist, blogs and forums.
Marketing Webinars and Social Media is a YouTube playlist featuring content from a Buffer Week of webinars, covering topics such as content curation, Instagram for businessFacebook strategy and more.
Marketing course in social networks from the HubSpot Academy will help you shape the conversation around your business, build loyalty and attract new customers and partners. Join HubSpot Academy Professor Crystal King to learn how to create an effective social media strategy, set up social listening and moderation, create social content, expand your reach, excel in digital advertising, measure return on investment and more.
HubSpot Academy – Social Media Marketing Course
Content, advertising and social BMI, from Northwestern University, shows how marketers successfully navigate today’s media landscape. Find out why developing content that engages your audience is essential to effective social marketing. Get an integrated who-where-where plan that uses platform-specific messaging to increase your market share. Get gamification tips to keep your audience coming back for more and learn the secrets of advertising on Facebook and other social sites.
Social network analytics, from Quintly, covers the basic principles and fundamentals of social media analytics for beginners and marketers looking to brush up on their knowledge. It aims to help anyone involved in social media analytics, whether they work for a brand, agency or media.
Social media strategy for small businesses it is a course of four modules. Explore different types of social media and methods for preparing and sharing content. Learn how to measure meaningfully engagement on Twitter, Facebook, blogs, LinkedIn and YouTube. Evaluate your eCommerce social media strategies.
Writing for social networks, from the University of California, Berkeley, and online course provider edX offers a framework for social media writing focused on purpose, content, and audience. Learn how to structure and write content that delivers your messages, engages your audience, and tells your company’s story.
Writing for social networks
Quick Sprout University offers a wide variety of short classes in social media, content and email marketing, advertising, search engine optimization, link building and more. Social media courses include “How to Build a Social Media Marketing Funnel” and “How to Effectively Market Your Small Business on Social Media.” Learn how to set up your social media profiles for search engines and convert followers into customers.
Marketing Analytics: Marketing Measurement Strategy is an introduction to marketing analysis. Learn how to use analytics to distribute your ad spend and generate more revenue efficiently. Learn market segmentation to position products and services. Understand what metrics you need to track to execute your strategy.
Digital marketing analytics in practice, available through the University of Illinois Urbana-Champaign, introduces the science of web analytics and applies data analytics to the real-world challenges marketers face every day. Gain practical knowledge to plan, collect, analyze and report.
Ethics of social networks explores ethical and respectful behavior on social networks. Learn to exercise good judgment, show tolerance and consideration for others, and do the right thing on social media.
Specialization in social media marketing in practice, from the Digital Marketing Institute, is a four-part program on social media marketing. The first course begins with the fundamentals of digital marketing and transformation before moving on to the basics of social media and content marketing. The second course delves into social media, business strategy, and the relative strengths of key social platforms for marketers. The third course focuses on marketing through Facebook, Instagram and Snapchat. The final course covers advertising on Twitter, LinkedIn and YouTube and social sale tactics to engage with today’s consumers.
Specialization in social media marketing in practice
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