Competition in digital marketing is intense. A new advertising solution appears every day as businesses realize that dipping their toes into the PPC waters is one of the most reliable methods of staying competitive. The alternatives are endless for someone new to digital marketing, whether it’s a social media platform or a new advertising network.
Why Google Ads?
Google was one of the first companies to offer “Adwords”, a digital advertising solution. Using its search engine and affiliate websites, this platform was established in 2000 to help businesses reach online markets.
This network, now known as “Google Ads”, has grown over time to become one of the best digital advertising platforms. For this reason, more than 1.2 million companies use Google Ads to sell their goods and services.
By the way, did you know that every dollar spent on Google Ads generates $8 in revenue?
Google Ads visitors are 50% more likely to make a purchase than other website visitors. Also, Google is the network where people are four times more likely to click on ads than any other network.
These are the most important advantages of Google Ads.
1. The largest scope
While many platforms have a large audience, none have as large an audience as Google Ads. This platform processes about 40,000 search requests every second, or about 3.5 billion searches every day. With these details in mind, don’t you think your company can benefit from some of this potential exposure to increase brand recognition and improve ROI?
Understanding two of the Google Ads networks can also help you better understand their reach. With this platform, you can advertise on the search and display networks, two of the most powerful networks in the world. Both have a lot of promise; the difference lies in what you can do with each.
Your advertising can be displayed in text format across the Search Network after being triggered by the keywords you choose. On the other hand, Google also offers the Display Network, where you can display your advertising in aesthetically appealing formats using assets such as images and videos. This way, you can completely cover all your bases.
2. Numerous orientation alternatives
One of the most crucial considerations when using digital advertising is targeting. Unlike other platforms, Google places a high priority on targeting. As a result, it offers a wide variety of targeting options to create unique campaigns.
Keyword targeting is one such option. It relates to the ability to use multiple types of keywords and match types that allow you to target all stages of the marketing funnel. Additionally, there are numerous demographic parameters to consider, such as age, language, region, and more.
Ad scheduling is another useful option that allows you to choose the most effective time for your ads to appear. Don’t overlook the ‘device option’, which is perfect for adjusting which devices and at what times you want your ads to appear.
3. Much faster than SEO
Using a method called search engine optimization, or SEO, you can make your website settings more relevant to search queries and increase your SERP ranking. However, while SEO is crucial to the success of your digital efforts, it will not be enough to help you achieve your goals because of one critical variable: time. Unlike search engine optimization, Google Ads PPC it’s the best way to instantly start appearing in searches related to what you have to offer.
4. Granular measurement
Understanding the results of your advertising efforts requires measurement. Therefore, dashboards must be accurate and understandable.
Google has moved from providing measurement dashboards that only show common conversions, such as impressions or clicks, to offering granular analytics that allow you to see how users interact with your ads and website, recognizing the importance of this element.
5. Easy to handle
Managing one or more accounts elsewhere can be difficult and time-consuming. One of the key benefits of Google Ads is the free resources you’ll have access to to manage your campaigns in all areas, including performance management, bidding, optimization and more.
Also, most of these solutions are automated, which saves you a lot of time.
Get the help you deserve
You can conveniently learn how to use Google Ads PPC or hire someone to do it for you. The tricky thing is that you should also take care of things like SEO, in-depth account analysis, reporting, conversion tracking, and more; therefore, it may be a good idea to hire an agency to help you with this.
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