Prioritizing SEO early can help your business grow in the long run.
Optimize your website content to focus on specific keywords related to your business or niche.
Search engine optimization is one way to increase your business’ online visibility.
Links help you navigate between pages on a website. Anchor text is an important detail that helps in this process.
HOUSTON, TEXAS, UNITED STATES, October 20, 2022 /EINPresswire.com/ — In process of search engine optimization (SEO), internal links and the anchor text of each link are essential parts of clear navigation within the website. Internal linking is the process of linking a page to an existing page or creating a new page and then linking to it from another page. Internal links are important for two reasons:
1. They help search engines better understand the structure of the website and its relationship to others pages and websites.
2. They help users navigate the website and find the information they are looking for.
Internal linking is often overlooked in terms of SEO, but it can benefit any website. If a business has a large website, internal links can help search engine crawlers index all pages and make it easier for visitors to find what they came for.
What is Anchor Text?
An important and overlooked detail for internal linking is the anchor text. Anchor text is the visible and clickable text of a hyperlink. It is the text that users see and click when they are directed to a new page or website. Anchor text is important for SEO because it tells search engines what the linked page is about.
Previously, having anchor texts that match your keyword exactly would help you rank on the first page. However, doing so now will trigger a Google penalty. Now, there are several types of anchor text that websites can use to link to other pages safely.
– Exact Match: The anchor text exactly matches the keyword the page is targeting. For example, “dog groomer” links to a page about dog groomers.
– Partial Match: The anchor text is a variation of the keyword on the linked page. For example, “cat training” goes to a page about dog and cat training.
– Brand: The anchor text uses a brand name. For example, “Instagram” goes to an Instagram page.
– Generic: The anchor text uses a generic “click here” configuration type.
– Images: Images can also be considered anchor text, but a user would only need to click on the image to be sent to another page. In this case, Google would use the image’s alt text as the anchor text.
– Bare link: A URL is used as the text itself without using a related phrase or something similar.
Anchor Text Dos and Don’ts
There are several points to remember when deciding on the right anchor text for a link. Fortunately, Google has given some basic guidelines on what types of anchor text are appropriate and won’t result in a penalty.
According to Google, your chosen anchor text should be descriptive and concise. It should be long enough to provide context to users and search engines, but not too long to look like junk.
1. Make sure the anchor text is relevant to the page it will link to. Irrelevant anchor text can make navigation confusing for both users and search engines.
2. Vary the anchor text. Using the same or similar anchor text repeatedly can be considered spam by both users and search engines.
3. Keep your anchor text to as few words as possible. Try not to make your anchor text a whole sentence. All the anchor text needs to do is provide context about where it’s going, not describe its entire life story.
4. Make your anchor text as natural as possible. Trying to game the system by stuffing keywords into your anchor text will only result in a Google penalty. On the other hand, just using “click here” gives users and search engines little context and ends up looking unnatural.
5. Avoid excessive cross-linking. Having too many links going there from the same set of pages looks suspicious in the eyes of users and search engines.
6. Format links so they are easy for users to spot. Having links that look like text makes it awkward for users.
Although most people skip anchor text, it is an important aspect of website navigation. As the visible and clickable part of a hyperlink, it provides insight into the pages that users and search engines can find. If configured correctly, it acts as a peephole to see what’s on the other side of the door. It makes it much easier for users to find what they are looking for and for search engines to correctly index a website’s pages.
As a leader Houston SEO company, Actual SEO Media, Inc. encourages its clients to further expand their online presence.
By harnessing the power of search engine optimization, the company helps businesses expand their online visibility and establish a stronger Internet presence. This company helps clients optimize their website links to expand their online presence and connect with more business opportunities. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
Email us here
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20 October 2022, 09:45 GMT
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