Consumers don’t have much patience when it comes to searching for information online.
Studies show that consumers want the information they are looking for to be readily available with no more than a click once they arrive on a website.
That was one of the messages members of the Southeast Georgia Alliance, a group of local development authorities, heard at Wednesday’s meeting.
Linda Mosley of 365º Total Marketing explained how site metadata is used to maximize the information provided. He told the leaders of the various development authorities to credit each other for the information.
“You have credibility. Use it,” he said.
People’s habits have changed and it’s important to have a strategy if you want to get there, he said.
Information must be dated and updated to be current and current. It should include drone photos, images and videos, a table of contents, and other unique qualifiers.
Search engine optimization is important for marketing a product or service, he said.
“If they can’t find you, they can’t use you,” he said. “If it’s not relevant to them, it’s useless.”
Drop-down menus are bad if you need more than one to access information.
In other business, enrollment is down slightly at Coastal Pines Technical College. Pete Snell, the university’s vice president of economic development, said enrollment is down about 6 percent, which was not unexpected given the economic conditions. When the economy is bad, people sign up to get the skills they need to get a job.
“When the economy is good, enrollment goes down,” he said. “We were hoping it would slip a little.”
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