ANN ARBOR – Melih Oztalay, CEO of SmartFinds Marketing, returns to MITech TV to offer valuable e-commerce tips for businesses looking to improve their online sales during the holiday season.
The economy for the e-commerce holiday season
Despite the global recession and cost of living crisis, the 2022 holiday season is set to increase. Holiday retail sales are likely to increase 4% to 6% in 2022, according to Deloitte’s annual holiday retail forecast. E-commerce holiday sales are expected to grow 12.8% to 14.3%, compared to the 2021 season. “Deloitte: Holiday retail sales expected to rise 4% to 6%”
Although the report indicates less than expected increase in holiday spending, there is still an increase and e-commerce predictions are still considered strong.
Ecommerce tips include using Google organic traffic
Search Engine Optimization (SEO) it’s your number one thing to do digital marketing
.
Conversion rate optimization (CRO) it is the second thing to do in digital marketing.
You can drive all website traffic to your desired website. If your website is not able to convert website visitors into leads or sales, spending all your time on SEO or paid traffic is pointless.
E-commerce tips for your website
Find the right keywords for the products you sell. Use tools like Google Trends and Google Search Suggestions. Focus on the content of your product web pages. Focus on user experience (UX). How is the website structured? How easily can someone move from one page to another? Focus on how fast your web pages load on a laptop and mobile device. Website visitors will only spend seconds on a web page if it doesn’t load quickly. Use tools like GTMetrix to help you identify any page loading issues. Measure, analyze and interpret… repeat the cycle. Tools like Google Analytics and Google Search Console will point you in the right direction.
Ecommerce Tips for Outbound Marketing
You need to generate demand to get people to your website out of Google’s organic search results.
Social media marketing will be the key source you will want to tap into. Engage in other people’s posts… don’t just like them… add a comment. Make sure you have enough content….blog posts (yours and others), photos, images, videos, etc.
Come to Melih Oztalay and SmartFinds Marketing
you can arrive SmartFinds Marketing on your website or connect with SmartFinds Marketing it’s LinkedIn.
you can arrive Melih Oztalay on LinkedIn, by email [email protected]or book a time to meet you Online calendar of Melih Oztalay.
Past shows with Melih Oztalay
Melih Oztalay Explains Whether You Should Outsource Your Marketing June 6, 2022User Experience and Its Impact on Your Website Sales February 7, 2022Digital Marketing News and Trends by Melih Oztalay, 26 of April 2021SmartFinds Live Analysis, 202077 Take Advantage of Amazon Prime Day Marketing August 13, 2020
About SmartFinds Marketing
SmartFinds Marketing is one digital marketing agency SmartFinds offers complete marketing strategies and solutions to businesses. The marketing process is managed by a team of contemporary marketers who manage new ideas and incorporate the early adoption of new strategic technologies to achieve successful results. Helping clients understand web marketing and the world of web advertising through education and consultation is part of any SmartFinds program.
“Our years of trusted experience in advertising and marketing solutions date back to 1987 and on the Internet since 1994. From the earliest days of the industry, we scoured the Internet for knowledge, experience and, most importantly, important, the imagination to apply the Internet resources to the needs of your business”, says Melih Oztalay.
Melih Oztalay is an industry leader as a guest author on many websites like Search engine magazine. He is also a guest speaker at many conferences and events, as well as a subject matter expert who has called into my radio shows and podcasts.
SmartFinds Marketing….Creative Strategies. Innovative ideas. Use the full power of the Internet with us!
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