AUSTIN, Texas and ATLANTA–(BUSINESS WIRE)–October 19, 2022–
The Next Practices Group (NPG) announced it today Content science joins its network of companies and Colleen Jones will join NPG’s group of companies as founder and leader of the firm. NPG customers will now have access to an expanded team of content analysts, designers, writers, developers and strategists focused on integrating analytical insights and improving the effectiveness of content in all its forms.
“We focus on our narrative development the ABCDE model,” stated Bob Pearson, founder and president of NPG. “Our goal is to build industry-leading analytics and content teams with a strong foundation in behavioral psychology so that our ideas, campaigns and content strategy shape the future we envision for our customers.”
“Joining the Next Practices Group is the latest chapter in a story of progression for Content Science,” said Colleen Jones, founder and president of Content Science. “Content Science and NPG share an exciting and ambitious vision for content. We understand that when business is digital, content is critical.”
Colleen Jones is a consultant, author, speaker and leading innovator in the field of content strategy. As founder and president of the award-winning firm Content Science, she has led strategic initiatives for clients such as Dell, The Home Depot, and the Centers for Disease Control and Prevention. Jones published the best-selling books, “The Content Advantage” and “Does Your Content Work?” with New Riders. Jones also developed ContentWRX, a platform for evaluating content effectiveness.
“Content Science’s unique expertise, proven methods, award-winning results and entrepreneurial mindset will further unlock all of our businesses and capabilities to create meaningful content,” Pearson added.
About the Upcoming Internship Group
The Next Practices Group (NPG) is a founder-driven network of companies with 180 team members who work together to solve problems and use proprietary analytics and media models to craft the right solution for each client. Companies in the network specialize in communications, marketing, public affairs, security, software, analytics, brand purpose, digital transformation and PESO digital media. For more information, visit https://nextpracticegroup.com/.
On the science of content
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The content advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions and government agencies since 2010. The company also owns the content intelligence product. WRX contentdirects the Academy of Content Sciences and publishes the online journal Content Science Review. For more information, visit https://content-science.com/
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CONTACT: Media:
Marisha Chinsky
The Bliss Group
917-865-5791
mchinsky@theblissgrp.com
KEYWORD: UNITED STATES NORTH AMERICA TEXAS GEORGIA
INDUSTRY KEYWORD: CONSULTING PROFESSIONAL SERVICES PUBLISHING PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING COMMUNICATIONS SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION MARKETING BLOGS DATA ANALYSIS
SOURCE: The Next Practices Group
Copyright Business Wire 2022.
PUB: 19/10/2022 09:00/DISC: 19/10/2022 09:03
Copyright Business Wire 2022.
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